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  Phil Voice February 18, 2011 at 11:51am

  "What's your view on yell is it dying?"

   

  Did you read this from earlier in the week Martin?

  http://www.landscapejuice.com/2011/02/yells-nine-month-profits-down...

   

   
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    Classic Gardens > Phil Voice February 18, 2011 at 12:42pm

    Lol
    Sorry Phil I missed that one. 
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  David Cox February 18, 2011 at 12:06pm

  As many discussions on here have concluded - It has had its day, time is moving on and general, non targeted advertising in a physical form is simply too ineffective to have a future.
• PRO

  Phil Voice February 18, 2011 at 12:23pm

  Yell realised, if they were to compete in the digital world (perhaps too late in the day?) they would have to base their online directory around content - relying on just a listings section (regardless of how sophisticated it was) was not going to work on its own - there are just too many other sites to compete with.

   

  Some of you might remember, I had an exchange of views with Yell's head of content a while ago - http://www.landscapejuice.com/2009/08/yellcom-head-of-content-respo... after I wrote a bit about Yell's blogs: http://www.landscapejuice.com/2009/08/yellcom-gardening-blogs.html

   

  I think Yell will eventually ditch paper and become a pure digital play with specialist spin-offs in the future and at some stage they will find a floor with which to build from.

  
  I suspect the Yell of the future will be somewhat far removed from what we've all grown up with though and I expect acquisition to be a big part of their future success.

   

  I know I'm biased but if I wanted to advertise a garden or landscape service, I'd pick a place where the content is dedicated to landscaping and horticulture and at just £52 per week, it's a very low risk approach to advertising, in my view.
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  Ryan @RNWilliamsGardenServices February 18, 2011 at 12:29pm

  have advertise with the yellow pages since 2000 and it did generate quite a lot of interest & work in the earlier years. last year I gave it a miss. the last I put in was a 1/4 column display ad with 1 colour on white ko. The work it pulled in just about covered the ad. I paid £568 to have that ad for the 09/10 book this year it's now £786. Also the yellow pages are going compact, so that ad is to shrink by 1.5cmx1cm as well. So no this will be my second year without advertising with them, and no I don't think it will affect me at all

   

  All the free line entries are being moved to the rear of the book

   

  And Yes I do think that Yellow Pages book certainly is dying
• PRO

  Phil Voice February 18, 2011 at 12:31pm

  Here is an interesting slant I covered in 2008:

  http://www.landscapejuice.com/2008/11/yellow-pages-de.html

   

  Interestingly, Bill gates said in May 2007 that Yellow Pages and other traditional advertising models will fall apart within five years.

   

  Gates was talking to some of Microsoft's top business customers, Gates said: "We're saying newspapers will go online, and there will be massive innovation that comes out of that. We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today," he said. "As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future."
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  Phil Voice February 18, 2011 at 12:32pm

  All Yell and Yellow pages related content:

  http://www.google.fr/search?hl=en-GB&q=yell+yellow+pages+site%3...
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  Phil Voice February 18, 2011 at 3:14pm

  LJN members (especially product and service suppliers to the whole industry) might be interested in what one of our members has told me today (via email).

   

  "you're are [LJN] currently only "2 Hits" behind Yell on Analytics for Referring Sites and that's before being indexed in your [to be launched] advertising section".
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    phil smith yewtreelandscapes.com > Phil Voice February 18, 2011 at 3:42pm

    i put an add in the yellow pages in my first year and only got 1 job which did cover the cost, but i find the thomson local best for me in my area, it was £900 for the year but that is for a 1/4 of a page in the book, and a second smaller add in another section, on the internet and stickers for the van and stationary, pens pencils etc
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  Sarah Russell February 18, 2011 at 5:19pm

  dead as a dodo!!