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There are sections of the community who are not debt laden and as interest rates rise may be well be better off.
It may be worth considering whether it is useful to identify these people and try and sell to them particularly.
I posted the article not to make a political point but to inform peoples planning and marketing strategy.
If you know what is likely to happen then you can prepare for it.
These things are never a black or white issue and the results are rarely as foreseen by a prediction, however based on my experience of the last recession, it hit us hardest when we thought things should have been getting better.
This article explains the reason why this time it may be the same, when people realise finally that they cannot continue to borrow but have to make uncomfortable lifestyle choices then things will get a lot harder. To a degree some of this is happening now but it is likely to go on for some time, there are as always in these situations winners and losers. Winners are likely to be those who are recieving an income from investments that may improve as interest rates rise, those without substantial borrowings and who own their property outright are again those who will probably gain.