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  chris nangle November 17, 2010 at 4:16pm

  hi phil I use adwords all the time have done for the last four years and it works very well for us mate.
  this is a usefull site steve knows his stuff
  http://www.bothsidesoftheclick.co.uk/free-adwords-report
  all the best chris
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  Fenlandphil November 17, 2010 at 5:11pm

  Thank you Stuart that link looks very good I have had a quick look at the article but will have to read it all a bit at a time.
  As for the costs, I have seen an increase in sales the fire stuff could be purely seasonal but is probably ahead of things I would normally see although the VAT may be spurring people on.
  I have seen increased traffic and sales from the seriousgardener site and traffic showing on the anylitics backs this up.
  The quality score is a bit of a mystery one keyword had a 10/10 score but after a few days this dropped to 7/10 even though I had not touched the page. Some keywords were getting 3/10 and 4/10 and I can't understand looking at the parameters why they are not considered relevant.
  The business link courses I did have helped me understand a lot more than trying it cold but at the moment I am having a bit of a think.
  
  
  Stuart Marler said:

  Yes its a complicated process.
  
  When you have evaluated the results, what words or phrases brought you the results and what was the cost?
  
  Did you, knowing that it was a FREE trial, spend more than you would if you had to pay for it?
  I ask this as its an auction based costing process, if you bid for a certain phrase and somebody else is willing to pay more for that phrase, then their advert will be shown more times.
  
  Its also important to realise that a lot of people are now starting to NOT click on the "sponsored" links at the top and side bars of Google results.
  Take a look at this link, especially page 2; , from Jennifer Howitz, a really good SEO advisor, a wonderful person to learn form, often FREE!
  
  How ever, IF the Adwords works for you, use it!!
  
  Stuart
  Landscaper in Sussex
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  Fenlandphil November 17, 2010 at 5:20pm

  Thanks Chris that is a good link and the article on adwords is quite informative, I have learned a good bit from it and will look at the info I have saved from the campaign to improve things based on the article.
  I think sales have benefitted from the campaign as I mentioned in my reply to Stuart but armed with everything I will work out a budget I can afford and have another go.
  
  
  chris nangle said:

  hi phil I use adwords all the time have done for the last four years and it works very well for us mate.
  this is a usefull site steve knows his stuff
  http://www.bothsidesoftheclick.co.uk/free-adwords-report
  all the best chris
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  Craig McGibbon November 20, 2010 at 1:13pm

  Initially it is quite daunting to set up and good to do with the free trial as it give time to play. Once up and running Google starts to make suggestions for keywords that will give you more coverage. The impressions and clicks per category log helps to see what works.
  
  Setting your budget is essential otherwise you can run up a huge bill. Also essential, select you coverage area and don't default to UK - a mistake l made initially; you edit this on the Campaign tab edit Targeting to the areas of interest.
  
  I have only run a campaign since late September and have noticed increase traffic to my website and had several enquiries direct from the advert, one of which turned into a job, which l completed a couple of weeks ago. Happy to say it's paid for itself.
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  Peter Christopher November 20, 2010 at 2:31pm

  what would you consider a fair budget per day to get good results.
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  Fenlandphil November 20, 2010 at 4:19pm

  I don't know what Craig recommends, we were targeting England.
  I was running three different campaigns and got through £75 in about 14 days.
  Chris Nangle might be able to suggest a budget.
  Google will often exceed your daily budget which is a bit irritating, Chris's link is well worh looking at and the article Stuart posted is worth reading though it needs to be done bit by bit as it is longer.
  LJN is an absolutely brilliant sorce of advice and information.
  
  
  Peter Christopher said:

  what would you consider a fair budget per day to get good results.
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  Craig McGibbon November 20, 2010 at 4:32pm

  The simpliest solution is how much do you want to spend each month, divide that by 30 and this will give you your daily budget.
  Assume you'll use your monthly budget - that's my experience.
  It seems to me, but please don't quote me on it, the daily budget is an average for 30 days, so if one day you spend less than your daily budget, then next you may go over budget.
  Also, you can be flexible about it - increasing your budget at the beginning of the season or when work is drying up and drop it at other times.
  Personally l think mine may be little high at the moment but l'm still finding the balance of what works.
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  Fenlandphil November 25, 2010 at 9:26am

  Just bought another lot of adwords, followed the advice on Chris Nangles link, thanks Chris.
  However my quality score has now gone up from in some cases 4/10 to 7/10 and 10/10 without me changing anything on the website.
  Can anyone explain why?
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  Craig McGibbon November 25, 2010 at 10:08am

  Hi,
  
  Thanks for bringing this to our attention. I hadn't stumbled across it yet but looks like a useful indicator.
  
  Google says >> The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score is frequently updated and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
  
  It's every changing but seems like you have a very good advert!
  
  More info at http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&ans...
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  Fenlandphil November 25, 2010 at 12:11pm

  I had a bit of knowledge of the quality score from a Business Link course I attended, when I ran the campaign initially using the free voucher the quality scores were a lot lower I put some money in and restarted the campaign and the quality scores changed for no apparent reason.
  
  
  
  Craig McGibbon said:

  Hi,
  
  Thanks for bringing this to our attention. I hadn't stumbled across it yet but looks like a useful indicator.
  
  Google says >> The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score is frequently updated and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
  
  It's every changing but seems like you have a very good advert!
  
  More info at http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&ans...