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I originally wrote this as a reply to Fenland Phil on the Timber Expo thread but rather than lead the thread off-topic I thought it best to add a new thread here.

Thanks Phil, I certainly too hope Creating Landscapes is a success for everyone who's been involved, including exhibitors, sponsors, visitors and the organisers.

I think, what gives us the edge over other shows is that we have an opportunity to drip news into the market on a daily (sometimes hourly basis) which means our exhibitors' brand is being constantly presented in front of potential clients. (exhibitor logos have been placed on www.landscapejuice.com,www.landscapejuicenetwork.com and www.creatinglandscapes.org.uk).

The way we SEO our exhibitors' news stories means that they are working 24/7/365 for them. For example, Sally Bishton os benefiting from already being at number one spot on Google (or at least highly placed - regions may vary) for the search terms 'gabion planters sourcing' meaning Sally has every chance of selling her products before during and a long time after the show. The ROI compared to a conventional event is potentially huge.

Exhibitors should consider the whole picture. Our event isn't just about two days on site at Capel Manor, it's about 365 days of constant publicity and brand awareness. 

In the coming 10 days our publicity will be going out to over 180,000 potential buyers but when you combine that with the traffic to the websites over the last year you are talking about well over a million eyeballs.