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when we applied for Trading Standards Buy With Confidence scheme years ago, one of the things they were hot on was business trading names. They gave us 2 or 3 page guide sheet about what you could/couldn't do, what needed to be display at place of business, on letterheads etc.
Here it is...Hope it helps
Not sure if being north of the border changes it >
Have a look at who's trading in your area and go for something else or just go by your own name/initials.
I agree with Karl, try and include the area that you cover in you business name.
With the area that you cover incorporated within your name go and search out all the free online adds that you can and sign up to them. I you are in a major city then it probably wont work so well but as i live and work in a small city several of my free adds appear on the first page. Write up whatever you wish to say about your services in "word" on your computer and then copy and paste into each of the free adds. Saves time and trying to remember how you described your services.
Good Luck
Have now decided to call my business Alan McMillan's lawns..followed by..Grass cutting service, Cumbernauld.. this is what i've put as the header in my website that i'm working on at the moment.
Gaynor Witchard said: