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Moving on Up

I have been doing a lot of thinking lately about how to move my own activities forward better customers, better work even new services to offer .Is there any particular ideas that the rest of you have implemented with real success, you know "Well I did blah blah and I never looked back".

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  • The best thing to start with is a plan.
    The costs of getting more work from existing or lasped customers is less than finding new ones.
    Look at what work you do that is profitable look at what type of customers are most profitable and find more work and customers of the same type.
    Remember turnover is vanity profit is sanity.
  • yeah phil that makes sense ,have you offered any new services since you started that have really payed off
  • It is hard work to be a gardener but it is not too bad, there are lots of people that know you and trust you.
    If you can find for them ways to make their garden better looking easier to maintain and so you may purchase it at better prices and have your cut. That was what I did in the years of gardening- I negotiated prices with few suppliers and offered several products to my customers. ( I even made for them a discount card to several shops of garden furnitures, supply and more)

    there are many suppliers here like myself that will be happy to offer you ideas.

    I am sure that you will find your way.
    best of luck ofer
  • There has been no blinding lights no revelation for me, just hard work, trying to control costs, develope new products and try to be profitable.
    Other people have got further quicker, I am comforted with the knowledge that however badly I have done at times, my bank has done far worse. That has been perhaps the greatest boost to my confidence.
    I am mindful of the development of a formula 1 racing car, if they can make an improvement that gains them a hundreth of a second a lap they make it, eventually each improvement adds up to a significant amount.

    jamesalbertclifton said:
    yeah phil that makes sense ,have you offered any new services since you started that have really payed off
  • PRO
    There must be something in the water as I'm looking at expanding from next year.

    The biggist thing I'm trying to get my head around is employing staff and on what contract.
  • yes paul I think the whole hurdle of setting someone on for a business that has been operating as a one man band is really daunting ,that is my sticking point to just try to be more proffitable by refinement of work and services or to get another pair of hands and try to really motor ,obviously the winter is no good for having staff if you are a one man operation mainly on maintenance.One idea I had was to team up with another gardener such as myself and bring the two workloads together tackle them as a single operation freeing time to actively seek and do more lucrative work .The problem is paranoia about surrendering any work but as I say you gotta give to live its so much more efficient if my van has another person in, just the leap of me being solely responsible for paying a wage is what holds me back especially because of the seasonality.
  • PRO
    The change from a one-man band to employing staff is a huge mind-set change. You are right it brings additional responsibilities but also great challenges and rewards. I went thru the same and have yet to regret it.

    Have a Plan. Make it realistc and measurable in small chunks otherwise you will get deflected and not achieve any obvious results. Then work then Plan.

    Work with your local Hort college, you maybe able to offer part-time work to a student (which gives you a chance to see how it works and have your 'own' time)

    As mentioned get your Accountant on board (agree a fixed fee as well..payable in installments)

    Look for BusinessLink management training courses/grants. Schemes have been around where they will give you upto £1000 + £500 of your own contribution to find business training / mentors etc. I have been thru this and its good.

    Look at the work you do, or can do. Look to push out any non-time sensitive work to the quieter season(s) and back-fill with current season work.

    Look for further non-time sensitive work (fencing, sheds, painting, simple running repairs) for those winter months..

    Set up your services clearly and simply, market them. Make a point of them - ie Autumn - must be leaf clearence time etc

    Take a look at additional landscape related services you could offer. They may well help you fill gaps until you become busy and then you can cherry-pick.

    Strike up relationships with Tree Surgeons (you may get referred work they are not interested in) and Hard Landscapers (maybe they would sub some 'soft' work out to you), but referrals will only work if its a two way street and you use them as your 'preferred' contractor for your clients.

    Your existing customers are the most valuable assest you have - mine them for referrals to neighbours, friends and family.

    Keep your website and marketing stuff clear and simple. Don't get sucked into spending £££'s on these areas.

    Contentious point (IMHO): for maintenance etc people want clarity of what you offer, for design led services people want vision, examples, galleries.

    Having twenty pictures of cut lawns often does nothing for a client.

    Having service descriptions, contact details and if relevant indicative pricing does..

    Ok, I'm my lunch is over and I'm off to client site...Good luck
  • plenty to think about there and quite a few things I had not thought about
  • We do lawnmowing only. It can have it's drawbacks but the single greatest advantage is that we go to the same jobs week after week from March to November so our income is virtually guaranteed, the business runs like clockwork, staff levels are steady and with little input from me. Accordingly my only advice would be to seek similar repetitive work that ensures a stream of income leaving you to concentrate on expansion.
  • I'm doing a similar thing to you, but struggling to come up for a solution as to what to do in the winter, any idea's??

    Roy Robbins said:
    We do lawnmowing only. It can have it's drawbacks but the single greatest advantage is that we go to the same jobs week after week from March to November so our income is virtually guaranteed, the business runs like clockwork, staff levels are steady and with little input from me. Accordingly my only advice would be to seek similar repetitive work that ensures a stream of income leaving you to concentrate on expansion.
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