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As for the treatments, I've been following advice from D.Hessayon's books, regarding feed/weed.
3 feeds per year, and 3 mulches per year, 1 weed control treatment per year. Ideally 1 scarify per year early spring. Additional hollow tining as and when. would ideally do this every year and topdress, but most people don't want it this frequently.
I do it on the maintenance visit, although I have some small gardens who because they stick with me all year round, and theres not much to do early spring, i'll give them a free feed, customers are well happy as they're getting something for free, probably costs me 3-4 pounds.
This might change next year as I've just bought a scarifier and I'm contemplating buying a hollow tiner, maybe to do a bit more lawncare.
Greenlawns just being nosey but what scarifier did u buy? only asking because I'll be doing a mail shot after xmas and I'm considering offering the service, I'll hire a hollow tine if I need to - far too expensive
http://cgi.ebay.co.uk/BLUEBIRD-PROFESSIONAL-PETROL-SCARIFIER-AERATO...
From T & H in Burscough, that where i get all my machines from, they offered it to me for £300 and I giving it some thought when i saw that he had it on Ebay, so i sniped it at the last minute, only tried it once cos its a bit late to scarify, although not if your names Greenthumb, it works great, Hollow tiners are about £2500, not getting one till i've bought my new bike, (saving like mad).