About the Landscape Juice Network

Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.

LJN's professional business forum is unrivalled and open to anyone within within the UK landscape industry

LJN's Business Objectives Group (BOG) is for any Pro serious about building their business.

For the researching visitor there's a wealth of landscaping ideas, garden design ideas, lawn advice tips and advice about garden maintenance.

PRO

Lawn Treatment Charges

Anyone up for a discussion on how to put together lawn care treatment costs ? Not talking about indvidual's prices, but the method by which you arrive at the price given to your client. Having won and lost a few quotes during the spring I wanted to look again at how we priced these services, especially as we picked up an ex-franchise client recently (and were told we were cheaper....a worry !). It seems to me two main ways exist; 1. Cost of product (ie amount needed for application) + % uplift + labour charge (ie time or fixed charge), or 2. All-in cost per M2 (ie linear pricing). Does anyone add surcharges depending on location (travel), ease of access etc, post code ? I just find pricing these services challenging compared to normal services - I guess because of the pricing structures used by the franchises.. What do you do ? Is there another way ?

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Votes: 0
Email me when people reply –

Replies

  • I think that the knowlage and licenses we have to do the job should command a higher price.
  • Hi Gary.

    This year I started out working out cost of fert and sel. herb for the lawn + labour.
    However I soon gave that up as 9 times out of ten it worked out the same, or within a pound or two of the price I charge to cut the lawn.
    So now, if the lawn costs them £16 to have mown the tmt (CRF and slective herb.)costs £16. £30 = £30. Dead easy!

    Only problem starts when the cost of fert goes up again (which it will).
    Also bear in mind it may be different for you, all depends on machine mowing with and speed etc.
    I am using a Honda hrh536pro tuned to 3500rpm.
  • PRO
    The way we do it is to make a charge per 100M squared which is our minimum price even if they only have 1M to treat and any jobs have to be within our catchment area. The price includes products, equipment, travel, labour, training etc and we make a good markup on it.

    Pro Gard said:
    I quote a fixed price calculated roughly at chemical cost plus labour charge plus travel. i have a minimum charge that encomapases the three costs for most small /averadge jobs.

    Im not intrested in competing on cost with GF or the like simply provideing a service on a take it or leave it basis, most take it.
  • PRO
    Paul,

    I agree we really don't want to ever complete with local treatment franchises - it can be a very price sensitive market and the more often than than not the client will go for the cheapest quote even if its pennies difference at that end of the market.

    We've tended to offer a 'packaged' service and only take those clients that want treatment + lawn cuts + 'other work', but lately we've had chances to quote teratments for large properties that have not been happy with existing arrangements. Hence the post

    Pro Gard said:
    I quote a fixed price calculated roughly at chemical cost plus labour charge plus travel. i have a minimum charge that encomapases the three costs for most small /averadge jobs.

    Im not intrested in competing on cost with GF or the like simply provideing a service on a take it or leave it basis, most take it.
  • PRO

    Bump

  • Good bump Robbie, thanks. Shows the enduring power of LJN too.

    I have a client with urgent need for the lawn beneath the cedar tree to grow. I know how to do it, but a current pricing structure to complete the job would help a lot to make sure a) lawns look great, b) this business profits, c) repeat custom.

    Not only for contractors but also for clients visiting LJN.

    Cheers, Eugene

  • Hi Gary,

    I find that you need base figures awarded per m2, but how much etc is very much down to you.

    I started out (with more experience that probably all of GT franchises put together) and so charged a fraction less so that we could gain numbers

    What I found was that these were not the type of customers I wanted in the end.

    So, I raised my prices eventually as my service was far superior.

    I think you can learn from what the franchise base prices are and charge what you think....

    Get some lawn companies out to check out your own lawn.....see what they do and offer...all good fun!

  • exactly as with chainsawing / and extra expensive equipment & sourced products.

    Cesare Harradine said:

    I think that the knowlage and licenses we have to do the job should command a higher price.
This reply was deleted.

Trade green waste centres

<!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-WQ68WVXQ8K"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-WQ68WVXQ8K'); </script>

LJN Sponsor

Advertising