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1-3% is the rule of thumb for success from flyers.
That's 50 - 150 leads based on 5000 flyers (randomly sent?) - I'd take that as a return!
However, I am going to target who gets them as much as possible i.e. people who are getting their houses knocked to bits (and gardens ruined in the process) by compiling a list of addresses via. local authority planning dept. online planning public access.
Hopefully, this will get the enquiries I want rather than the timewasters.
If I even got only 50 replies, I reckon I could convert at least 50% of them and these 25 jobs would sort me out for the year!
The flyers cost me £78 to print plus the time to design/distribute them, which is all I can afford at the moment.
The worst case scenario is that I get fit delivering them!
Phil Voice said:
If you have no work, I would suggest you go out and drop a lot of flyers off, the type of work you get is not great but it is work, equally if your not working you need to be doing something to get work so dropping flyers is a great way, just make sure you have comfy walking boots on. The % is about right, it is a numbers game the more you deliver the more calls you will get, the longer you sit at home moaning about no work the quicker your business will fail.
Gaynor
The phone's rang about twice this entire season with enquiries regarding garden design!
Maybe it's because where I live? (or maybe not as there are some very wealthy people living on the outskirts of Hull!).
It can't be down to my web presence - type "garden design hull" and you will get me!
It's definitely not due to the quality of my work!
Luckily, I've had a large project to keep me busy until recently and I now have a second job working for Homebase selling/designing kitchens/bathrooms/bedrooms.
Flyers have worked for me in the past and involve minimal outlay, so i'm gonna give them a bash again!
That is funny
a design and build company said:
Now then Dimitri
I've got to finish off my website, granted.
I'm going to distribute my flyers in the new year.
I do not cut grass, so that is irrelevant!
People may be skint, but I still see lots of people with builders/landscapers in with skips outside their gardens so the work must still be out there.
My main website is still not appearing on page one of Google for local searches for some reason at the moment so I need people that me/my site exists without them going online.
However, Google "garden design and build", "garden design and build london" or "sketchup tuition" (on google.co.uk) and I'm high on the first page!
Always plugging away....cheers!
;)
a design and build company said:
I have done several leaflet drops in the past and they HAVE been succesful. I generally get a 2-3% return which makes it a cost effective form of advertising. If you have no experience in this area then maybe you just shouldn't say anything.
Flyers work for maintenance so why not for design.
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