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Twitter - is it all hype?

Perhaps I'm missing the point with Twitter, but I would love to know who feels it is actually a business tool ? I don't under-estimate the value of social interaction (by what ever means including networking), but struggle to see how Twitter currently helps a business..... It seems to be a 'must do/have', but I think it needs to mature and settle down so that 'tweets' that are useful to the 'recepient' and 'Sender'. I read somewhere recently that the only good tweet is one that provides value to those following, ie is of practical use somehow. I may have jumped in and started following too may people (which I have just revised), but I was getting a stream of largely irrelevant 'information', some of it just people bragging. Go on, someone educate me that it is a current, valid business tool ? Or am I just too old now to appreciate it !! ;-))

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  • I use twitter for business and love it, - BUT, you need to have a reason to use it, to get the most out of it.

    Are you going to use it to connect with gardeners all over the world, and find out what they are doing?

    Are you going to use it to find others doing the same job as you, or who have similar niches?

    Are you going to use it to find people locally to you, - these could be other local businesses, or those that could be potential clients?

    My husband (not a gardener) - lurks on twitter and follows sportspeople and presenters of his favourite programs, this means that he has a better understanding of the backgrounds of those he's watching (and is more loyal about watching them)

    I use it to find out information about gardening people and events that I wouldn't otherwise have access too, I have a far wider knowledge of what's going on than ever before, which I translate to giving my customers better service by having more information for them.

    If you are new to twitter, I would suggest you follow @markshaw - he's got great tips.
  • PRO
    I'm starting to understand it's all about WHO you follow and their relevance to your needs.

    I made the mistake of thinking 'the more the merrier' and started to get too much 'information'

    I think those that twitter and provide 'value content' are good.

    Those that twitter to make themselves feel 'bigger/boast etc' I find a complete turn-off!
  • PRO
    Hi Gary

    I think time spent on Twitter, a blog, on a forum can be useful or wasted and it all depends on how and when it is used - one can waste time and focus by putting an advert in the wrong place in the wrong magazine at the wrong time.

    Like our previously traditional forms of media and advertising, the consumer cannot always immediately define when or where or what they saw that triggered the 'buy' or start to a relationship.

    Many of our network members have come through Twitter.

    ...oh!, and it's a very powerful search engine too.
  • PRO
    Phil,

    Point taken, it is all down to how it gets used. I was struggling to see the useful communications mixed in with all the 'rubbish' out there.

    I guess, using your analogy, my advert could be surrounded by totally irrelevant adverts or if I were looking then I need to home in on what I want to 'find'.

    BUT, if you look at the overall Twitter environment, a large % of the content is total and utter rubbish.

    Hidden in there are the "Gems"......It's finding them that's key...

    Explain your last sentence ?
  • I have two Twitter accounts - one for my own personal use @keefomatic and one for the business @lushgardens

    The business account is used as a means of keeping in touch with fellow gardeners, gardening journalists, local businesses and networking organisations, suppliers, clients, potential clients and other interested parties. It is a useful channel for publicising our blog and other website updates.

    That is where it is at its most useful for us - as another communication channel (alongside ads, the website, picking up the phone, email, Facebook, networking, LJN etc). It isn't the Next Big Thing - it's just another channel.
  • I'll fight against getting involved with it for as long as I can.
    There aren't enough hours in the day as it is let alone using twitter. If I get short of work, then maybe......
    I'm a very analogue type bloke, sent an iphone back after 4 days as it was too gimmicky for me.
    Vinyl LPs and hardback books here.
  • totally appreciate your sentiments, but if you aren't moving forwards, you are going backwards.

    I spend more time on Landscape juice than twitter -
    I check twitter when I get home from School run, when i'm having a tea break/lunch in a garden & when i'm checking emails at the end of the day. - other times tend to be when i'm bored cos hubby's watching football (like now!) - usually 15 mins a day. - as a free marketing tool, I think it is well worth it.

    Richard said:
    I'll fight against getting involved with it for as long as I can.
    There aren't enough hours in the day as it is let alone using twitter. If I get short of work, then maybe......
    I'm a very analogue type bloke, sent an iphone back after 4 days as it was too gimmicky for me.
    Vinyl LPs and hardback books here.
  • I'm not going backwards by any definition of the word. If I need to drum up business then maybe I'll look into it but I'd rather put the time into other things which are just as productive. I don't buy into this concept that Twitter and other sites are imperative for businesses, not yet anyway.
    I make time for LJN as an excellent reference tool, sound advice and helps me to do my job better.

    Claire Brown said:
    totally appreciate your sentiments, but if you aren't moving forwards, you are going backwards.

    I spend more time on Landscape juice than twitter -
    I check twitter when I get home from School run, when i'm having a tea break/lunch in a garden & when i'm checking emails at the end of the day. - other times tend to be when i'm bored cos hubby's watching football (like now!) - usually 15 mins a day. - as a free marketing tool, I think it is well worth it.

    Richard said:
    I'll fight against getting involved with it for as long as I can.
    There aren't enough hours in the day as it is let alone using twitter. If I get short of work, then maybe......
    I'm a very analogue type bloke, sent an iphone back after 4 days as it was too gimmicky for me.
    Vinyl LPs and hardback books here.
  • I wouldn't use it to drum up business, - it should be your shop window.

    but you are right, if you are contributing to this site, then you are not going backwards, and Phil is doing the tweeting for promotion anyway.

    Richard said:
    I'm not going backwards by any definition of the word. If I need to drum up business then maybe I'll look into it but I'd rather put the time into other things which are just as productive. I don't buy into this concept that Twitter and other sites are imperative for businesses, not yet anyway.
    I make time for LJN as an excellent reference tool, sound advice and helps me to do my job better.

    Claire Brown said:
    totally appreciate your sentiments, but if you aren't moving forwards, you are going backwards.

    I spend more time on Landscape juice than twitter -
    I check twitter when I get home from School run, when i'm having a tea break/lunch in a garden & when i'm checking emails at the end of the day. - other times tend to be when i'm bored cos hubby's watching football (like now!) - usually 15 mins a day. - as a free marketing tool, I think it is well worth it.

    Richard said:
    I'll fight against getting involved with it for as long as I can.
    There aren't enough hours in the day as it is let alone using twitter. If I get short of work, then maybe......
    I'm a very analogue type bloke, sent an iphone back after 4 days as it was too gimmicky for me.
    Vinyl LPs and hardback books here.
  • I have not tried Twitter, old geezer syndrome I guess.
    Technology makes my brain hurt, it took me ages to do the clait courses to use my computer something like properly.
This reply was deleted.

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