Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.
LJN's professional business forum is unrivalled and open to anyone within within the UK landscape industry
LJN's Business Objectives Group (BOG) is for any Pro serious about building their business.
For the researching visitor there's a wealth of landscaping ideas, garden design ideas, lawn advice tips and advice about garden maintenance.
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Lots of relevent text
The correct key search words used for your particular services and areas covered
Lots of pictures, preferably taken by yourself and showing the work you do and data tagged
LJN profile page texted up, too many members make the mistake of just putting " I'm a gardener / landscaper / designer etc etc from outer mongolia. Use the SEO power of ljn to its max, get your profile page texted up and link it to your web site with the ljn logo.
Set up profile pages on all the free to advertise business indexes on the web, theres dozens to choose from, set up at least 4-5 and make sure your website url is inserted.
create and update a blog page on your site to keep it going with fresh information on projects you are working on.
SEO is a bit of a dark art. Google are always changing the rules.
One thing that Google does like to see is fresh content. Every time you update your website, Google will "come in and take a look" and re-index your site.
As Brian says the blog is good, because it is an easy way to regularly update your website. Google also love social networking, so things like blogs, facebook, twitter, youtube will all help with your rankings.
Also pages should be titled as a key word if possible.
We use a company to do our SEO and I would reccommend speaking to an SEO company as they can really point you in the right direction
add a site map lots of free bits of software to do it for you.
As mentioned above the key text and areas covered tasks undertaken on the front page (index page) as this is what google uses but keep it brief and to the point so it does not look over cluttered you can go into more detail later on in more pages ensure all the links are correct to each page. You will also need to supply a site map as the goggle robots search for this to build links for there search sites. So they can then provide links to all your pages. normally this is as a hidden html page it can be easier to go to site on the internet and copy and past this accross.
Google also provide a website verification which is a code to confirm your site which can be added into the header part of your site.
Some of this may sound rather technical I will try to explain in more detail if required.
For small sites don't bother with a site map...using a site map can be useful for large sites but for a small site <100 pages probably isn't needed. Yes they can help with indexing but...if a page is not indexing well, you might first ask yourself why...there will be a reason.
Have a read up on LSI, which is very useful and will probably help with theming, working out the best way to structure the navigation, create hub and spoke... There's loads of info out there some of useful, some a load of tosh and loads of very dated and meaningless garbage. So work out what you want the website to do and then go from there, i.e. if you want to rank for "cutting grass"...do you want to go up against national companies or are you operating on a county wide remit...do you want 200 enquiries a day, for work that you don't want from Scotland, when all you want are enquiries from Devon... So lots of home work to do, absolutely nail what you want to rank for and take it from there.
And unless you really know what you are doing steer clear of any of the silly techniques, yes they work, yes they bring in results and all it takes is a competitor to bubble you and you'll struggle to get the site reindexed.
Google's seo starter guide explains a lot of the basics.
I would also add Google+ to the list of social media sites. As google's own network, it will become increasingly important over time, so I would recommend setting up your own company page now and add regular updates even if you don't have many people following you. I have heard that if you put a link to new content on google plus it's gets indexed almost immediately.
Adding a video on Youtube and embedding it on your site can also help. You can use a service like Animoto to create a show reel video from high quality photos of your work.
Ask customers to add a testimonial to your website or on your listings on other sites.
Helen
Tough one!! You could do worse than spreading the word via social channels (facebook etc) as the more people click on your links, the higher up the rankings you go (simplified version).
Good luck in your never ending quest!
Local seo and facebook etc should be good.
garden fencing North London