Have you ever thought about getting customers to give you referrals??

Think about this >

If you have ten customers and they each referred  just one new customer a year, at the end of the year you would have 20 customers.

How many customers would you have after eight years?

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Email me when people reply –


  • Unless your wanting to expand and take on employees, after 8 years you would have too many customers.
    • PRO
      With a large business like that, I’d imagine they would need constant referrals to grow?
      • Sounds like a headache to me if I’m honest, taking on that amount of new clients year on year.
  • nearly 1300 but you would lose some due to natural wastage 

  • Surely that's what satisfied customers do anyway, don't they?

    Recommendations have kept us going for 40 years. No advertising, no sign written vehicles, no leaflet drops, no website. A name board on each current job was needed and was very fruitful in the early years, but once contacts have been made and standards are maintained, a small business can become sustainable. 

    Although luck will play a big part, sometimes us 'gardeners' underestimate the business skills we have or those needed survive and thrive.

  • I don't really need any new customers . But they come and go . Economics , death , moving house etc . So I do get new jobs in , which are always through referral . I've erm in business 26 years and not advertised for 25 years
    • PRO

      I think it's encouraging and great when referrals work out as above but i have felt obligated with some referrals having being put on the spot by satisfied customers and it's not always worked out , i prefer to choose my customers , preferably meet them first . 

  • PRO

    I'm currently reading 'The Referral Engine'. I feel my company does a great job, but it's now a case of making us as easy to refer as possible. 

    Referrals are cheap leads, and they're good leads. The friend of a good customer tends to be a good customer. If they're not quite as good then they might just need a little education of how you do business. Given you've been referred to them, they'll likely listen and be less price sensitive.

    I've a bit at the back of my letters offering £20 credit or a £20 garden centre voucher for successful referrals. I made sure by best customers who referred / reviewed the business last year got a bottle at Christmas. 

    Another option is to print vouchers for the business, or staple to a flyer maybe (£20 off first service?). Leave each customer with 3-4 when we see them in March? £20 traveling in either direction, £40 for a good'en?

    • PRO

      How does it work though if your customers or potential customers are not motivated by cash incentives or vouchers , How will those people perceive your offer compared to a flyer from a company which just offers their professional services as their unique selling point . ? 

      Vouchers and cash incentives may be seen as a gimmick and a compromise on the quality of the work , Not saying this is the case by any means but not all people see things in the same way . 

    • To be honest I think most customers would think I've gone mad if I started offering vouchers etc. If they want to recommend you, they will do it with or without a financial incentive.  

      Isn't it the customer that usually gives US the bottle of wine or a few quid at Christmas?

This reply was deleted.

Industry Jobs

Plant Health Supervisor

Plant Health Supervisor required for family run wholesale shrub & perennial nursery. Candidates must hold a full clean driving licence as you will be required to travel between sites. It is essential that you hold the correct industry standard qualifications for the post. The right candidate will be required to spray all stock on a

Landscape contractor

Landscape contractor required for Landscaping company based in Surrey. Candidate should have minimum five years experience and be  proficient in laying Paving, Brickwork, fencing, operating an excavator and general Landscaping tasks. A clean driving licence also required.

Experienced gardener

Grove Gardens is an established landscape gardening business in Brighton and Hove and we are currently looking for an experienced gardener to join our team. You must be a highly motivated individual with a professional attitude to your work. Experienced in garden maintenance and a good plant knowledge. A full driving licence is essential. Competitive

Landscape and grounds maintenance operative

Landscape and grounds maintenance operative required for a well established landscaping company based in south wales. Looking for an enthusiastic and well motivated worker who works well as part of a team or on their own.  Must have at least 3 years experience in landscaping/ grounds maintenance and sports ground maintenance and renovation. The roles

Business Objectives Group (BOG)


Webb Lawnmowers, opinions?

Hi everyone, I have a small business, just me, and do mainly garden maintainence and weeding/planting along with other jobs such as jetwashing and so on as I have a number of elderly customers who always ask for very small "other" jobs. I cut lawns,…

Read more…
1 Reply · Reply by Adam Woods 2 hours ago

Running costs

I know we all have differnt costs, income, circumstances, situations etc, but I'm interested to see what you would expect the daily running costs would be for a one man band with two subcontractors?I'm talking one team of three people with one…

Read more…
10 Replies · Reply by John Powley 12 hours ago

Trade green waste centres

If you've received help from the Landscape Juice Network and you'd like to say thank you, why not make a small donation?

The site is maintained as an indpendent industry resource and it's become an essential tool for those working in the landscape industry.

Thank you

Phil Voice

Founder Landscape Juice

Make a donation

LJN Sponsor