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It can work if you focus on acquiring a lot of lawn jobs. I've a dori 520 that cost around £600. I'd want a decent aerator; most of the ones we seem to see for sale in the UK are terribly slow.
You'll be spending more on marketing but specialist work like this can be worthwhile.
If you want to get this sort of business up and running quickly you will need to spend about £12,500 on advertising in one year to get enough customers to sustain the business and make a profit.
His bottom like all his other figures. Or books that should be read in context.
These figures are from a person I was talking to who works for one of the largest lawn care franchise operations in the world.
Adrian, I'd have more confidence in such musings if they came from experience rather than books or another website - I saw similar quoted on Lawn Site.
I was talking to Jonathan's guys recently and they were surprised at SAP being used in the UK - can you give some feedback on it ?
Do you run your business or does Lance run it as there is never straight answer ...?
"Adrian Noble August 21, 2016 at 8:00am
If you want to get this sort of business up and running quickly you will need to spend about £12,500 on advertising in one year to get enough customers to sustain the business and make a profit."
everyone starts this the wrong way round with equipment. Start with who is the customer first, how many, how do you find them, average lawn size and services offered. That will tell you what kit you'll need.
So, an example starting point could be, start with asking 20 existing maintenance customers, average 200sqm, target new lawns within same/adjacent streets, 100 lawn care customers by season end etc.
For it to be marketed as a specialism, you need to be an expert and be kitted appropriately...
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