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HI at the beginning of last year, i thought up the following, however i did scrap it after a few months as i wasn't enitely happy with it.
Opinions - If you recommend me to a client, within the same price bracket (ish) My client was a £30 per cut lawn. She recommended me to her friend which was £25, after 5 visits to the recommended client i would cut your lawn for free. I figured after 5 visits he/she would probably keep me at least for that year if not longer. But i figured why should i be giving away a £30 job for nothing. I may re-introduce something similar but discount the cut to half price.
The origonal client in this case started using me only when she wanted, ie my sons cut the lawn, sorry ive cut it i had to be honest with her at the end of the season and politely ( i didnt use this phrase ) but stop treating me like a mug ! You either want me every fortnight, or you don't i cant be kept as a dangling carrot I was making all the calls to arrange things and never knew if she wanted me or not. Funny enough she understood where i was coming from and didn't want me any more. Ps i still do her recommended friends. You have to be truthfull to the client sometimes. I was very diplomatic the way I told her. Not as i've described above.
Loyalty is dead.
from customers i meant above, they use you. . look after good regulars , do the odd favour, extra, help them , quick response.
if they dont mess you about- why not. they are your business.