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From the organisers point of view there are huge costs attached to running a show like this - ground rent, marquee hire, and publicity will no doubt run into tens of thousands, and if the weather is poor and nobody comes, you'll lose it all! £7 entrance is not that high - the RHS and Gardeners World shows are much much more, and the Stansted show has a good long list of exhibitors so it should provide a few hours entertainment.
So you pays your money, and takes your choice - if you think £7 is too much, don't go. But I doubt either the organisers or exhibitors are doing any more than earning a living - its definitely not one to retire on!
Most exhibitors thought that it was a bad one and that they lost money ( 2 years ago).
So the answers must be the organizers!
Dan Pearce said:
it was not that cheap but in comparison to a rhs show it was good value to show and £7 is not to bad to get get in there was a good range of stuff on show and some very high quality work to buy.
if you look at shocking event like gwl its a bloody bargin
Maybe the £7 fee went towards reparation of the grass areas, sanitation and peripheral services?
I go to a few 4 x 4 shows and country shows and you have to pay to go into those too but I believe you will only pay if you want to do business rather than just look.
Imagine how many people would go if it was free to go in and you could lose out on potential work while dealing with window shoppers.
I have exhibited at trade shows where admission is free and shows open to the public where an entrance fee is charged.
If you are staging an exhibition or show, as an organiser you are taking a gamble on whether you can recover your costs and make a profit. It isn't, I would guess too easy, if you are not charging for admission then the exhibitors are bearing all the costs.
As an exhibitor in addition to the stand costs, there are staff, printing, travel and subsistence costs to cover. Whether or not to exhibit, can be a pretty fine judgement to make as a small business with a limited marketing budget, particularly when you can sacrifice production as well.