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Then the customer thinks they are getting something extra.
I do that as well Richard with lawn fertilizer unless it's a huge lawn. It's only a fivers worth on the average domestic lawn........ as you say, the customer appreciates something extra for nothing + it keeps the grass nice.
Thank you Edward.
Not sure on bedding fertiliser, but commenting on "up-selling". It's a term and concept I dislike; to me it implies getting someone in on the cheap and then selling them what they really needed after a few months. I really hate it when someone tries that on me.
So, don't think of it as up-selling. Firstly, and most importantly, make them aware that you offer the service, then it's benefits and cost. Do it conversationally, in a relaxed, non-pushy manner. Many will take you up purely on the convienence of the service.
Indeed, 'up-selling' was the wrong term. My objective is to make clients aware of other services / options that we offer. To reiterate from my first post, most just want the garden looking tidy and don't think of the longer term.
Just wondering how you go about selling the more expensive aspects?
we provide annual plans
Standard = weed / feed / moss control 3, 4 or 5 visits per year
Enhanced adds in an aeration, plus some other bits such as soil conditioners and wetting agents etc
Premium adds in a scarification with waste removal, plus we often add an overseed here also.
Complete adds in a top-dress, overseeding and patio/drive spray.
All on my website if interested.
When we do the initial assessment we go through problems and possible solutiuons / costs.
At the end of each season, when we do the moss control, we re-assess and make recommendations for the following season.
We also offer 3 ways to pay - payg, prepay with discount (4%) or monthly dd using gocardless (no penalty)