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Firstly, as the title says, curious to find out what everybody's favored fetiliser is? Really thinking about Herbaceous and whether it be Growmore, chicken pellets etc....

Secondly, the harder bit generally, how are you up-selling it to the client? I find that most of our clients want their garden and plants looking neat and tidy and are willing to pay for the service. But, bring up the subject of feeding the poor old plants and most say something like 'they look alright to me'. I guess it's because they don't actually see the fertiliser as opposed to a neatly pruned shrub you have just finished.

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Replies

  • PRO
    Buy some in bulk and add it in to your normal charges?
    Then the customer thinks they are getting something extra.
    • I do that as well Richard with lawn fertilizer unless it's a huge lawn. It's only a fivers worth on the average domestic lawn........ as you say, the customer appreciates something extra for nothing + it keeps the grass nice. 

  • I often use fish, blood and bone. Easy to upsell, I just tell them the benefits i.e. It's organic so it won't 'burn' the roots or leaves, it breaks down slowly to supply nutrients over time and it has a spread of npk. I buy 20kg bags for around £16.50 cheapest I've found.
    • Thank you Edward.

  • PRO

    Not sure on bedding fertiliser, but commenting on "up-selling". It's a term and concept I dislike; to me it implies getting someone in on the cheap and then selling them what they really needed after a few months. I really hate it when someone tries that on me.

    So, don't think of it as up-selling. Firstly, and most importantly, make them aware that you offer the service, then it's benefits and cost. Do it conversationally, in a relaxed, non-pushy manner. Many will take you up purely on the convienence of the service.

    • Indeed, 'up-selling' was the wrong term. My objective is to make clients aware of other services / options that we offer. To reiterate from my first post, most just want the garden looking tidy and don't think of the longer term.

    • PRO
      Out of interest with the lawn care do you sell a plan for the weed and feed and moss and aeration/scarification or do people pick and choose?
      Just wondering how you go about selling the more expensive aspects?
  • PRO

    we provide annual plans

    Standard = weed / feed / moss control 3, 4 or 5 visits per year

    Enhanced adds in an aeration, plus some other bits such as soil conditioners and wetting agents etc

    Premium adds in a scarification with waste removal, plus we often add an overseed here also.

    Complete adds in a top-dress, overseeding and patio/drive spray.

    All on my website if interested.

    When we do the initial assessment we go through problems and possible solutiuons / costs.

    At the end of each season, when we do the moss control, we re-assess and make recommendations for the following season.

    We also offer 3 ways to pay - payg, prepay with discount (4%) or monthly dd using gocardless (no penalty)

  • PRO
    The best fertiliser I have found is the pelleted poultry manure . Have also started to use micro organism fertiliser from pitch care hope to see some good results
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