One of the UK's largest industry exhibitions is issuing a new code of conduct over the use of "promo girls".
Last year, UK Construction Week, held at Birmingham's NEC, faced criticism over the use of lightly clad women to staff an exhibitor's stall.
It featured Las Vegas-style showgirls selling roofing products.
Criticism of sexism at business and sports events has grown following the Financial Times' report into the President's Club ball last month.
Since then, promoters of darts championships and Formula One have said they will no longer use lightly dressed young women to adorn their events.
But some sectors are still using women in revealing outfits.
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