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Business Name?

Hi, this is a request to help with a discussion im having with my wife over a name for her garden maintenance company. About 15 years ago before taken over westend landscapes from my uncle I ran westend garden services, when my uncle passed away and i was confident in larger projects I took over the landscapes and closed garden service.
My wife now wishes to start on her own again with two of my staff who would prefer maintenance than paving etc.
Legally the two would be fine as everything is seperate, staff tools, phone etc. The thing is should she use westend garden services as was running well years ago or a new name ie Green and Tidy Garden Maintenance, which may also help keep them seperate. One thing I did mention to her was one of the new staffs surname is green.
We both like the new name but still have sentiments to the old WGS. Any ideas and thoughts much appreciated.
Thanks in advance Matthew

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  • WGS, no contest. You can't buy history and operating as sister companies they can bounce off each other using a "group" name.

  • Thanks, I like the idea of keeping it under the "westend" group, my wife does like this also, but also liked the new start new name process of her maintenance business.

    Hence a small poll and she go with LJN members outcome.

  • What about something completely new? Incorporate the area into the business name, e.g. Somerset Garden Services etc. It's not the most creative, but if she wants to drive website traffic and increase enquiries it's a good way to go.

  • I would go with WGS personally.  Like briggsandscrapem said you can't buy history.

    You could effectively end up with twice the coverage if you are operating with separate marketing/advertising and vehicles.  People will see the vehicles and advertising and in all likelihood assume the companies are linked.

  • I really like the name 'Green and Tidy', especially as it's being run by a lady owner.  Reckon that name would appeal to many maintenance customers, certainly female, whereas WGS might not.

    Lots of ways to build in crossover advertising for the two sister companies, and a demarcation of who does what exactly would send out a clear message.

    Westend Landscaping lives on of course, and still making history.

  • wgs then you can promote each others name as part of the wgs group.
  • I have put to her she should stick to westend garden services as we did have a good rep and still get work of the back off it now, hind sight shouldn't of slowed and closed it down.
    I did mention however if she wants her green and tidy name as people have mention use it in advertising,
    ie for a green and tidy garden use WGS or something like that.
    But thanks for everyone's help in our debate.
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