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No experience of that publication but I pay £49 for 3 months worth of adverts (quarter page) which goes out to 10000 houses and which gives me business every month!
I'd look at local directories if I was you rather than pay that sort of money!
You know I thought of stopping the advertising but glad I didn't - two autumn clear ups this week :) Apart from August this year has been pretty OK actually.
j.p grass roots said:
We did this one this year to try out some new advertising, yet to have one call.. says alot.
"and it was kept on the bottom shelf below the Gardeners' World magazine."
I would have thought you dripping in diamonds would have been top shelf stuff Gaynor.
To reply seriously to your topic, my own experience with print advertising has been vey unsatisfactory, marketing people regard a three hundred percent return as good value so if your £520 spend brought you in £1560 of extra work that would be acceptable in their terms. I would ideally want my advertising costs to be well under 5% of sales for me to think they were acceptable, not a third.
A few years ago there was a marketing company more or less next door to us on our industrial estate, one day I was walking to the van when a piece of paper blew across my path, picking it up I saw it was a marketing plan devised by this company for a product launch, the product could have sold for £7 but in order to cover the marketing costs it was priced at £28.
The marketing company went bust the office and its' accompanying warehouse went then to a double glazing company.
When I am tempted to take up an offer of magazine advertising, I get an old copy of the publication and phone up the advertisers who are not competing for my type of business and get their view on whether it is good value for money, I usually go with the results of my research, which means I spend very little money on magazine advertising. I often offer to try advertising for payment by results I have offered as much as £5 a lead, as of yet no print publication has accepted the offer.
As has been mentioned before, local parish magazines are well worth a go and much better value and take up than the 'rep sell' ads for 'police magazines, estate agents packages, etc etc..
Stay away with a barge pole and then some.
I can't believe this company is still operating.
I think this company targets new businesses, we were 'conned' in February 2006.
It all seemed very plausible, the mags were to be distributed by 2 local garden centres, one hadn't heard of them, the other had, even had some boxes of mags, but they had nothing of interest in them. 3 or 4 ads and not much else. I still have a copy of one of our mags, we were meant to have several...
They used to be based at 72 Topping Street, Blackpool, FY1 3AQ
PM for more info
but I would ask
How many mags will they print
How many copies will you get
Find out exactly the payment schedule
Get a contact name in the office
If you key in their contact phone number from their website
08450211478
you get quite a list
Phone: 0845 021 1478. Fax: 0845 021 1479. Units 10 – 12 Chiswick Court. Chiswick Grove Blackpool FY3 9TW
Send us a. Message. Please ckick here to fill in a short form and we will get back to you soon, alternatively, call us on: 0845 021 1478
86 Buchanan Street, Blackpool, Lancashire FY1 3BN. North-West England. p: 0845 021 1478
Tel: 0845 021 1478
Also from their website
http://www.yhgmagazine.com/venues/
Below is a list of Garden Centres that currently distribute our publications:
Bridgemere garden world, Natwich, Cheshire
Timmermans garden centre Nottingham.
Bardills garden centre Nottingham
Silverspring garden centre, Fareham
Fairways garden centres, Macclesfield & Derby
Adrian hall garden centre, Feltham
Arcadia garden centre, Middlesborough
Brigg garden centre, Brigg
Spring garden centre, Hull
Bourne valley garden centre, addlestone
Wentworth garden centre, Rotherham
Cannon hall garden centre, Barnsley
Palmers garden centre, Leicester
Gordon Riggs garden centres, Rochdale & Todmorden
Stratford garden centre, Starford
Parkhill garden centre, Aberdeenshire
Johnsons garden centre, Lincolnshire
Woodthorpe garden centre, Lincolnshire
Cherry lane garden centre, Scunthorpe.
Are any of these local to you?
That's 19 after 6 years, none near us I note, phone the garden centres, ask them about the mag.
These websites may help
http://www.freeindex.co.uk/business-advice/legal/
http://www.ukbusinessforums.co.uk/forums/forumdisplay.php?f=57
Good luck
NB the price quoted is plus VAT so actual charge will be £624.
Thanks Gaynor - I have cancelled.
Gaynor Witchard said:
Thanks mate I have cancelled . There was even a £120 surcharge for paying in monthly installments.
Geoffrey King said:
Thanks
Fenlandphil said:
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