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Hi guys.Like all good gardeners and hard workers, it doesn't take too long to build up a good gardening business but what happens if you do want to expand? My goal has always been to provide an perfect service, based on service, knowledge and garden etiquette and I think this has been the secret of my success but I still want to build, but in the very correct way without compromising my service and so that I am not doing 50 hour weeks - no enjoyment in that! Currently, I have two guys working with me, who are great but one wants to be an actor and the other a music therapist, and will still make glaring mistakes in the garden, ie pulling up early aquilegia and poppies - I don't expect them to have the same passion as me but nevertheless - I need people who are as passionate as me but will work for £7ph and not £10 as I only charge £11ph. The "gardeners" I have employed have turned out not to really know as much about the garden as I hoped or have had their own agenda's.I have thought about combining with another likeminded gardening firm, but cannot find one, combining with an environmental group as I am very nature/wildlife minded or even a fencing/landscape business to help raise the profile. I just feel very much on my own with my ideas and vision, and even after four years, still cannot find want I am looking for!!Any suggestions??

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  • PRO
    Hi Sefton

    Could you call me 0844232 4221.

    Regards

    Phil
  • Hi Phil

    Just tried to call - but not getting through for some reason.

    I am on chat - if you are free?

    Sefton

    Philip Voice said:
    Hi Sefton

    Could you call me 0844232 4221.

    Regards

    Phil
  • I am in quite a low employment area - I have a feeling that it would be difficult to command that amount per hour in this current climate. It is something that I have considered but I am reluctant.

    Pro Gard said:
    You want to put your prices up, I charge between minimum £120 - £150 a day.

    IMO £11 ph is farr too low.

    I dont employ, simply chargeing enought that I make a comfortable living.
  • Thanks for your input Clive

    Clive Warwick said:
    perhaps you need to look at your business or better still have business link do an appraisal of your business. They are very good and you can have someone from business link working with you for a whole year. We are doing this at the moment, its great to have someone to talk too who is outside your business looking at your operation objectively.
    It also looks like your charging tariff is in need of a review. I think it sounds low and that perhaps like a lot of people you are not charging a suffficent profit. There is a book called the ebusiness I think which I read some time ago, it was great and explains how to expand a business.
  • PRO
    Nice to Chat Sefton.

    Further to what we discussed ... Pro Gard makes a great point. If you charged yourself out at £22.00 per hour you wouldn't even need to worry about employing anyone.

    Look to build up a client base of people who really are looking for a quality service.

    Good luck.

    Phil
  • Sefton,

    Sorry for the long reply and if I am teaching you to suck eggs.

    You raised a very good question and most one man bands / small companies will be faced with this dilemma at some point.

    The transition from one van and a few staff members to a multiple van operation isn’t easy – it takes guts, money and planning.

    Before even considering expanding you must seriously consider raising your prices as £4 per hour gross profit per man isn’t really worth it. However not knowing what your outgoings are or if they supply their own van / tools etc. you may be happy to work on those margins. As you have previously stated you may have trouble increasing your hourly rate due to location.

    In my experience good staff are hard to come by. I wouldn’t be able to get a decent gardener for £7 per hour in the South East and the minimum wage / £6 - £8 per hour people don’t as a general rule of thumb have their heart in the job and could in some cases be classed as Macdonald rejects. Anyone can be a gardener right?! 

    I have found that the really good workers who are very knowledgeable are more inclined to what to set-up in business themselves so again something to think about. Having said that there are good workers out there it is just a question of finding and retaining them.

    I did run a six van garden maintenance operation but the profit margins just wasn’t worth the headache. You end up really “working for them” trying to ensure that you have sufficient work for them all every day and as you have pointed out spending far too much correcting their problems and chasing them up all the time.
    You also become a “business manager” rather than “gardener” and for some people it is just not what they want to do. Unfortunately it is very hard to run a business with staff and to also work in the business rather than on it.

    I eventually pulled out of general day to day maintenance and switched to more profitable areas of the garden business that didn’t need very knowledgeable staff only staff with the right mindset and some get up and go but did kept one van for general maintenance.

    However it is possible to run a sizable operation and the Italians in my area have done very well but most of the companies are mainly all family members.

    May be you would like to consider retaining your existing client base and look to expand the business in other areas such as fencing, turf management, grass cutting etc. to name a few.

    If I had my time again, I would seek out one large commercial maintenance contract (housing Association, private block of flats, business park etc) which would hopefully pay the staff wages for the week and give two or three days per week to find other work for them. That way at least covering the basic costs for the week.

    Join forces / forming alliances with other companies that are not necessarily in direct competition with you such as an events management company – when they put up the marquee for the garden party – you could undertake a quick tidy up of the grounds could be another avenue to explore?

    Strongly suggest that you write a business plan and seek help from various organisations / other companies to bounce ideas off them. You must be realistic on your outgoings and believe me there will be many and how quickly you can get to breakeven point.

    As I said earlier it takes guts and money to expand and sometimes just by modifying your business model and aiming to be more profitable doesn’t always mean increase in staff and client base.

    Have a read of the posting by Robin as it covers very similar points.
    https://landscapejuice.ning.com/forum/topics/anybody-seem-like-they-are

    Feel free to contact me at anytime if you would like to discuss this further.

    Good luck
  • I love that book. I feel that I'm at that same point where I want to carry on with the maintenance as I see that as the business's bread & butter money but I feel very passionate about gardening and want to go onto the next stage as I see it.

    I have a lot of ideas and yet somehow I feel hindered by the day to day stuff. It's so frustrating. I'm desperate to take gardening into the local community but I don't know how. I was thinking last night that really I need to set it up like I did with the gardening business and do a proper business plan and do it all step by step (baby steps). I think that's the thing with self - employed and business owners, there's too much enthusiasm as we're all passionate about what we do.

    I feel exactly the way you do right now very alone with my ideas and not really knowing what to do. Maybe we could help each other? Set each other tasks to do in a week.

    Good luck Sefton
  • who on earth do you think is going to work for £7/h who has any knowledge at all. Around here, Suffolk, its £10 for basic maintenance minimum and £15 for anyone who has any decent sort of knowledge. Properly trained people are expecting around £20/min
  • be careful expanding or wanting too - i nearly did last year (take on a man ! a man ? who !? ) with my old 4x4 . but realized running another vehicle ; ins,mot.tax.service.insurance /time /tools etc ,headache.....no point 'mothering' someone else - you cant afford to be watching over anyone , as you may as well do it yourself with No trouble !! imagine how much that vehicle alone would cost and paying his national insurance contributions ,wages and paperwork ...............then fixing my machines after him or/her ........

    vehicle depreciation - so all the above (£1200max vehicle) would have in total 12months cost say £2,000 before my quoting etc.......................

    look whats happened !! BANG i'm so glad i didn't...............i use casual freinds/locally when i need or whoever needs a bit of work and is suitable ..........


    think about prices up 3%.........supplies down 3%........lose the crap customers.........promote to get more 3% customers = this should give you ACTION to DO. NOW (maybe this equals 10% increase ON PROFIT) im quoting Robert ? some top business mentor here so i hope this makes sense to EVERYONE. TRY IT. I AM BEFORE ITS TOO LATE. PROFIT PROFIT PROFIT !! Dig?
  • When I tried to get bigger through employment route it became evident quickly that the clients don't want anybody else and are willing to pay for it if necessary. As such agree with the main thread here 'charge more but remain small'
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