Hi all,
Yet again l find myself pondering where do charges for garden design stop and actually it's just part of the quotation. I'll explain further...
You visit a potential client who says 'l want a new garden, design us something, our tastes are... we're looking for...'! This is clearly garden design and can be charged as an individual item.
What happens when you visit a client who says 'we want a patio here, pagoda there for our swing seat, some planting (unspecified) and a water feature (also unspecified)'. Now in this case you still need to do a site survey, a certain amount of design work though obviously less creative, you'll probably end up producing a few drawings as part of the quotation and probably in attempt to aid winning the bid. But are the charges for this work added to your quotation or a separate bill to the potential client. I have been doing the former but sometimes alot of effor t can go into this and if unsuccessful it's obviously disappointing.
I wondered how others handled it, did they apply a cut off point where they felt this is design and this is quotation, have any guidelines been issued by SGD or similar?
This is possibly more of a question to landscapers or design and landscaper than the purely design only services.
Thanks Craig
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Replies
A simple way to approach the issue would be to have a project value cut off point where anything below a certain figure gets classified as a 'small' project where all services are quoted for a fixed price. That way you can cover your design related costs without having to separate 'design' out on your quotation.
I think you have to judge each potential job on an individual basis.
If design work is required, i.e. survey & drawing in order to build something then this is chargeable. You can recoup the fee by either charging for a design or pricing it in to the overall costs including the build. A lot depends on the budget of the client and usually if a large amount of money is being spent then proper drawings are necessary. If it's a small budget then charging for drawings & visuals which aren't really necessary might make the difference between getting the job or not. Sometimes the client will simply be happy to go with your ideas and you can get by with your own simple plan and quants
I make a point of asking as many questions as possible before the consultation stage to gather whether the client is serious about having the work done and whether they have thought about a budget and then we are able to work out a strategy for design/fees and take it from there. I used to work for a landscaping firm that never asked about budgets and drew up a plan & design for every job regardless with roughly 1 in 5 giving the go ahead. I never saw the sense in this and still don't.
every garden is treated on an individual basis , as said below ..I agree with much of what is said below by Keith & Richard ....& Jonathan on the NO Drawings .....That is what you are a proffessional to do & this is chargeable , yet as said depending upon project may be costed into the entire design & build or priced as separate entity .
Genarally In my view providing drawings with the costing/quotation is devaluing yourself as a proffessional. Some individual situations maybe different
IE: you are tendering for a project where their is a fee paid to all who tender to provide sketch proposals.
I tendered for a charity garden , we were expected to provide initial drawings yet there was a fee paid to all whether you got the tender or not.
personnally I do not do any mood boards at point of quotation for design fees.
However this may be part of the design process.
Whether a full design is needed or simple / sketch design/proposal is needed is really something you have to evaluate on site for each potential job.
Also often what was to be a simple `sketch` design, upon the go ahead which then may include a more indepth meeting prior to the ` `sketch design` can become a full design.
One has to evaluate the prospective client/s as well as the garden in the costing process. projects can start small and become much bigger . it is about clarity with the client , being upfront , evaluating `extras` that occur and if it is appropriate that they are chargeable extras making that clear.
Trust & value yourself .
Thanks to everyone who have taken the time and trouble to reply with their opinions.
All very good advice:
It good to understand what others are doing and l need to fall into line... have the confidence to say here's my price... take or leave it. Thanks again all
Peter Ward said:
Thanks Brigitt,
This is very valuable information. It's a shame that potential clients are happy in essence to cheat you and get a freebie...
I think l need to get into THE HABIT as part of the initial conversation to say... l'm happy to visit you at a time convenient to discuss your garden, design and requirements, for this service l charge.... maybe also back it up with some information on my website for those scanning for suppliers...
Thanks again for the advice - have a good day!
Brigitt Stevenson said:
But if you employed a designer as one of your staff you would want to charge for their time wouldn't you? Otherwise they would be a drag on your bottom line.
You wouldn't expect to give away the time of a brickie or paver so why do you give away design skills?
John Cavill said: