Forum

An interesting development at Viking.

I've just received their newsletter (see pasted below).

I can understand the development of social media channels but surely a newsletter is still crucial?

The reason I say that is because newsletter is opted-in marketing. Otherwise called permission marketing. A subscriber doesn't have to do anything but receive. Using social media is mainly user driven.

Here at LJN we use the two in conjunction. Our weekly newsletter drives a lot of traffic to subjects that are current...this creates activity and further discussion and engagement.

"The summer is drawing to a close and colourful autumn is just around the corner. It is a time of change. The leaves on the trees are changing colour and nature is preparing itself for the coming winter.

This is also a time for change at VIKING and we are now sending out our last newsletter in this form. This is not because we have no more interesting news for you, but due to a change in the type of communication.

Through our channels on Facebook and Google plus you receive not only the latest information, but you can also communicate directly with us and the many other VIKING fans. We look forward to your feedback on our news and your opinion of our products.
Why not also subscribe to our YouTube channel with the informative VIKING How To videos and much more?

We would also like to draw your attention to the service offering of our sales company in your country where, in addition to news from the world of VIKING, you also receive valuable information about our parent company STIHL and its products.

We thank you for your loyalty to the VIKING Newsletter and look forward to welcoming you toFacebook, Google plus and YouTube in the near future.