This could lead to a new type of contributor, which we have named the reactfluencer: a combination of reactive comments from influencers. These contributors want to engage their own network in an effort to build their expertise and professional identity in a constructive manner on the web. These types of people make the ability to comment on articles online not just a luxury, but also a necessity.
Have a read of Comments are dead. Long live comments! The article is on the right lines imo and pretty much validates the LJN strategy of empowering our members to affect change through positive debate.
Whilst I use LinkedIn and Twitter to publish links to LJN content I find the effectiveness is limited. What really is killer is the online comment, here on the site. The metric I use to back up my gut feeling is the opening rate of LJNs weekly newsletter. Whilst there's always a consistent percentage of commenter there's also a an active but higher ratio of readers and content digester.
This week's newsletter has yielded 977 viewers whilst the previous week's viewing figures are currently at 1218 viewers. More importantly, over 33% of those who've read these newsletters, have gone on to engage further with the newsletter's content.
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Very good stats.
Definately agree with your comments.