Here's to the crazy ones.....

Those 5 words....what do they mean.....are they relevant to us as businesses or a business person ?

Some 'Commentators' in our landscape industry strive for status quo...they prefer the security of what has gone before even though we are in a different business environment with new challenges, needing new methods, new approaches. They pander to the establishment, happy to pour scorn on alternative approaches.

Gijs van Wulfen (a LinkedIn Thought Leader on innovation) writes: "These Are The Words That Will Change Your Company"

"When your company gets stuck in its habits. When growth stops. When your firm might even be heading for huge losses. You will feel urgency. You don't have to despair. Big turnarounds happened before. You may find it hard to imagine, but Apple, the most valuable brand in the world at this moment, was once in severe problems. In 1997 Apple reported even a net loss of $161 million.

Every crisis is an opportunity for a big change. Steve Jobs returned to Apple in 1997. And made drastic choices. Be inspired by the famous words of the historical advertising campaign of Apple launched in 1997:

'Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.'

Apple stayed a permanent troublemaker, breaking conventions in all the markets they penetrated.

When there's urgency, it is time to free the rebels in your own organisation (again). Be brave. Be an innovator. And be the change yourself.

'Here's to the crazy ones: five words that will change your company and your markets, as Apple has been proving continuously."

Nice commentary....