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I can't see it'll make a lot of difference tbh, Hayter brand and product line will remain intact, Though things have been graduladlly changing since Toro bought out Hayter in 2005, It'll be a big push for battery powered stuff now, mind you everyone else is doing the same.
Like you say, not unexpected but a shame to see the name disappear.
Does that mean the royal warrant is now up for grabs?