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PRO

Grass cutting offer ideas?

Hi there again, I started a grass cutting buisnes few months ago and it's been pretty good considering the circumstances. As I'm relatively new at the buisness side of things like marketing I'd love some advice. Basically looking for repeat customers so looking to offer like a subscription type offer. I'm very new to this but looking to get people on weekly/fortnight cuts. Thanks chaps hope buisness is good. Any help would be great. Rich.

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  • Hi, I would expect that grass cutting would be mostly a repeat customer thing anyhow, provided they are pleased with the results, although you may get the "one-off" jobs where it has got too neglected for them to do it themselves, and once you are on top of the job they re-discover their own lawnmower and kick you to the kerb. Personally my favourites are where I just turn up when I know it will need doing and I can fit it in. As sometimes weekly is preferable to me and at other times of the grass cutting season it can be left for a month. I reckon I can fit more work in this way rather than some schedule where I religiously turn up when in fact that grass could either have been left a few more days or in fact would have been better cut sooner. As all my work is local I will often do a drive by inspection and decide to leave it and shoot off to another job. I assume you are aiming at domestic clients who might be wary of being roped into a subscription service. I think you can charge more per cut for a looser non subscription arrangement to be honest

  • PRO

    Hi Richard, we offer regular mowing only, every week or fortnightly, with a 20% increase in price for fortnightly. It works out at about 18 mows fortnightly and 32 weekly if people have the whole season. We don't mow if it's chucking it down and skip that mow. There is no contract or tie in, and we inform people when we're coming each week. Most don't have a fixed day, though naturally, many do end up on the same day as you get into a round routine.

    So when taking calls about mowing, I only describe every week or fortnightly and politely turn down one-offs. I do point out there is no contract, so they are in control re stopping at any point; very rarely happens though and it allays fears of being tied into a service they don't want anymore for whatever reason.

    We don't offer more irregular mowing eg monthly as this is much harder on equipment and often needs a few passes. I just point out that we would charge for 2 mows in this case, so why not have it fortnightly for the same price and better results.

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