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http://www.landscapejuicenetwork.com/xn/detail/2074886:Comment:6351
I had a couple of years with Google ads and was just debating whether I should do it again after having stopped in April. I ended up getting so confused with all the negative words bit and which keywords where important or not I stopped as my ads became more muddled but it does increase traffic to your site it just depends if you can turn this into a positive with regards to getting work from it.
Just assume you erect fences and you believe the good old BBC weather report about high winds coming your way. Chances are people in your area will be searching for local fence companies. Bingo!
Not everyone relies on Adwords but worth investigating to see if it is worthwhile for you.