Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.
LJN's professional business forum is unrivalled and open to anyone within within the UK landscape industry
LJN's Business Objectives Group (BOG) is for any Pro serious about building their business.
For the researching visitor there's a wealth of landscaping ideas, garden design ideas, lawn advice tips and advice about garden maintenance.
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you start by not abusing the commercial terms of the open forum...if you want to promote then join the BOG and support the forum
Hi Andrew,
I'm sorry Andrew - I joined the LJN in 2010 - I think I might have only posted once initially and although I've read with interest various threads, I'm not au fait with what the protocol is - perhaps you could explain and I will do whatever I need to do. I'm not intentionally abusing anything - I'm not that type of person. I look forward to hearing from you again :)
Hi Alison,
Have a look here:
http://landscapejuicenetwork.com/main/authorization/termsOfService
Perhaps join the BOG and post your question on there - you'll be supporting the forum and more likely get an answer.
I should add I'n not a moderator or anything like that so they may take a different view!
Thank you Andrew,
As I say - I am very new to this even though I have been a member for a number of years - and I appreciate that things have likely changed since I joined.
I will definitely take a look at the link you kindly sent to me.
Many thanks
Alison
Not that I am interested in becoming a franchiee? (the right term?) I assume your busineess model is built on women gardeners/designers? Would the opportunity only be open to women to buy into your franchise?
Also I echo Andrew's comments.
Hi Alison
There a companies that can help you achieve what you are looking for.
Have a read of this for starters: http://www.franchiseworld.co.uk/archives/661
and here also: https://www.nibusinessinfo.co.uk/content/franchise-your-business
Hi Alison,
looks like Phil is OK with it, so me too.
I would comment as someone who looked at buying a lawn care franchise 5 years ago and found it a very unsatisfactory arrangement, so I'm biased.
It seemed to me that franchising works well where there is an overwhelming value in the brand be it regional or national; good examples are MCDonalds or Subway. You know what to expect from branch to branch and that's part of why you go there.
For gardening or lawn care franchisies, in reality there is not a lot of value in the brand, so the package that your selling will be around your business systems ie sales, marketing, pricing, quoting, booking, services etc. Once the person has learnt these, what's the onging value proposition from yourselves, as without that, they will feel like they are just being milked.
Also, to protect your systems etc, the franchising agreement is very one-sided in your favour, it has to be to stop people coming on board for 12 months, learning all the tricks and then leaving. Sure they will have paid a big fee, but even so, its painful both ways. In this scenario you'll also have to be prepared to be very nasty and enforce any agreement. Is that something you want to do?
So I think it'll be a tricky balance with the initial licence fee and ongoing royalties to make it attractive to both sides; what will you be able to continually do in "head office" to add value and justify those royalties?
Not sure what it's like these days re agreement set-up costs, but the one I saw looked like a fair amount of money had gone into it to make it very watertight. You'll also have to spend some money on working out areas that are fair and equal chunks.
You mentioned licensing - has that worked well?
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