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Features Vs. Benefits - What do clients want to know ?

Posted by Gary RK on March 20, 2013 at 5:48pm in Marketing

"Sorry, potential clients aren't interested in your products/services. They only want to know how you're going to solve their problems........."

A timely tweet from a business colleague of mine, who helps me with our marketing (Jane Buswell):</p>

Very easy to forgot that your fantastic list of services may mean little to a potential client who simply wants a smart image for their garden.

Remember SELL SELL SELL the benefits / vision of your service(s), don't bore them with a "death by Powerpoint" lists !

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  • PRO
    Robbie March 20, 2013 at 10:17pm

    I agree sell the lifestyle

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