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from painful experience, if they are 100% insistent on allow the dogs access daily - you need to cut green grass much higher - about 1.5 inch would do, and cut weekly, taking a little off each time. That will tiller the grass making it thicker and more resilient, however the most used bits will always need re-seeding in spring as the dogs will still hammer it.
Also ensure they are feeding the lawn - it will need it to aid recover. - Id recommend something not too high in N but otherwise quite balanced - you need strong grass with dogs... look for something around 11-5-5 or similar.
The lawn shows typical damage caused by doggy paws on sodden ground. Did you know that dogs paws can exert more pressure per sq. inch than human and in the rush to get out in the open air, multiply that again! I would probably cut in some turf where the worst areas are, scarify the rest and over-seed.
A garden is to be enjoyed by the owners, children and pets alike and we mustn't become too precious about damage - it's our job to put it right. Sometimes we have to try to be firm though and ask for an amnesty for a couple of weeks to give the regeneration a chance
We maintain a large country house garden that is used as a wedding venue - and it is a constant battle to keep the grass going, especially when a marquee is left in place for a week!
Thanks for the advice, the grass is cut higher, by a local farmer's wife, per fortnight I think.. They have put fertiliser on it (I don't know the spec) given to them by the turfing company.
As I understand, the dogs get to spend a lot of time outdoors, training, etc and the client wants to minimise the amount of times they need to wash mud off the dog's feet, hence why they want a lush grass lawn.
I will give them the reality check.