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An exit strategy should include the business as well as personal plan for survival.
In the event of failure, having a Plan B in mind, an exit strategy that mitigates business losses and a good idea of 'what-to-do-next' makes sense.
Planning in the event of retirement, injury or death, could involve a known variable such as insurance, but would also depend on your age, the extent of injury or disablement. how viable the business is at the time the life-changing (or terminating) event occurs. Much more difficult to plan, and like all business planning would need to be updated and revised regularly as business and personal circumstances change.
I went to a seminar on the subject last year as I am rapidly approaching retirement age.
I learned one or two things that were useful about tax efficiency in the way one sells a business and a few pitfalls to avoid, also that it can take a matter of years to sell and transfer a business. Like everything for me, it takes a while for things to sink in.