LJN Blog Posts

social (5)

It was once aceppted that by having a website ,you could be found by your customers ,that is not the case anymore,with the amount of websites on search engines increasing every day.

All is not lost as there are still many number of ways to be found ,by far the hardest is to get on the front page of a search engine under a  search phrase.

Many companies offer to optimise your site for a fee, improving keywords and megatags.but in the end it all comes down to traffic visiting your site to improve your ranking.

People believed blogging was a way of creating interest in your site, but nowdayspotential customers as well as existing want to interact with you and see a story of how your business is developing,.that why social media sites have taken off.

The likes of Mcdonalds have a twitter and face book account.

it is easy to control your social media sites through a dashboard like" hoot"


Follow me on facebook  peaksurfacing.

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This post is about how to use affiliates to increase your online sales.

What is an affiliate?

An affiliate is somebody who will advertise your products or services via their marketing channel, such as a blog or website. The best thing about using affiliates, they only get paid a certain percentage if theygenerate a sale or lead. Also affiliates are responsible for their ownmarketing costs.
Affiliate marketing is also another way of getting your brand out to themasses, which in turn generating traffics, sales or leads.

What does a Affiliate Marketeer bring to the party?

In short a affiliate marketeer brings sales, lead generation and traffic generation to the party. Also a good affiliate marketeer understands how to use social networks, have web designing skills, anemail marketing database and the ability to get your brand to the massesvery quickly.

Consider this, how much would it cost you to employ a web designer, SEO specialist, an e-marketing specialist and a brand awarness specialist?

It would cost you a fortune, but this are the qualities you should be looking for in a affiliate marketeer and this are the skills an affiliate marketeer brings to the party as well as sales, traffic andlead generation.

Where to find affiliates

An affiliate network can be defined as an body that manages the affiliates and manages the companies looking for affilaites. In marketing terms an affiliate is also known as a advertiser and thecompany looking for affiliates is called the publisher.

The publisher will also pay a percentage of sales to the affiliate network, as well as to the affiliate / advertiser.

There are many affiliate networks out their, but the main ones are:
Tradedoubler, Commission Junction, Buy at, Click Bank, Google merchant network. If you want to find more affiliate networks just Googleaffiliate networks

Does Affiliate marketing work?

In short, Affiliate marketing works. The way to justify the cost of affiliate marketing against other marketing channels is to go ask yourself this question -”How much would it cost me to employ a salesperson to be able to generate at least £100,000 plus sales and togenerate a e-mareting database of about 30,000 plus subscribers”.Another question you need to ask yourself -”How much would it cost me toget my brand out to the masses?”.

Considering most retail publishers pay affiliates between 3 to 5 % of sales generated and some publishers pay £50 per lead. This may seem a lot of money to pay somebody who is generating traffic, sales and leadsto your website, but again how much would it cost you to employ a salesperson to get the same or better results?

Visit Attica Services e-marketing blog

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How to use social networking

What is Social Networking?

Social networking can be defined as linking your website / blog to relevant forums and social platforms, which will create away of getting your message or brand seen by the masses. Doing this, you will start creating a list of followers who are interested in your brand and the masses will find you. Eventually, who will have a database of followers who are linking to your blog feed / website, which will enable you to market your product instantly.

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Philip has just posted something about SoMe and how I am apparently a prolific tweep! Funny how people see you - I personally don't think I tweet a lot, but then I do it for my work, so it's part of my marketing tool box. I guess if something works then you do it.I've been tweeting/blogging and sending an e-news now for 12 months or so. I embraced the whole social media revolution and decided to give it a go for 2 years and see what happens. It's been a busy road! Busy, manic, hair tearing and frantic at times....but with detached unemotional analysis it has been the best thing I have ever done. Why? Because for me it works = it bring traffic to my website, it has given me exposure through well known names in my industry and national coverage too, I have found new contractors, new suppliers, learnt new things and found new friends...and I have got work out of it.I feel very proud of myself to have grabbed this wholeheartedly especially as I am past the digi media savvy generation! Rather chuffed too that I was an early adopter - and that it works, for me.Some people still come up to me and ask me to 'convince' them that SoMe and twitter is worth a try- my answer? If you have a business strategy and know what you want, then put in a place a SoMe strategy and go for it. Look and learn - it's the best way. But don't ask me to convince you - especially when most people are rather mocking. I have too much work to be getting on with and definitely no time for people who won't even give it a try . And no tweeting is not about making cups of tea and sharing the info! It's about being social, sharing and engaging with like-minded people. When people get to know you they usually visit your website, then they enquire, then they buy your service/product - that's my experience of twitter :)
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Applying the 90-9-1 principle rule

This week we hit another record for a single day in terms of visitors to this site; this month will also blow away our previous monthly record for pages being read on the site (estimated to be +260,000).

Last night (at 10pm) there were 60 people on the site of which 23 were logged in as members.

It was muted recently that there is not enough activity to drive substantial change, both in terms of this site and the industry as a whole but I would like to draw members' attention to the following rule and emphasise that returning daily visitors to LJN surpass the memberships of the UK landscaping associations combined  (that means if 100% of their respective membership signed in at the same time there would still not be the same activity as the proportion of LJN who are regularly active).

* 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.

* 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.

* 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.

Information courtesy of The 90-9-1 principle.

It appears to be the case that despite short term activity fluctuations, human social behaviour will dictate that the 90-9-1 principle will apply itself - the key for LJN is that our 1% is growing at a greater rate than other organisations.

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Highlighted blog posts

Open forum activity

Mike Bradley’s photo was featured
Visual impression of new terrace development in Sketchup with render in Shaderlight.
5 hours ago
Alan Bardsley replied to Roy Bretton's discussion Why I Won't Be Using Yellow Pages!
"Not good at all took a what i was told was a top advert last Nov for landscape fencing ect. Very poor return for the money. I called them no help brick wall your in a contract etc... So i told them I would refuse to pay due to very very poor perform…"
6 hours ago
Jonathan Parker replied to Harry@VWGS's discussion Weibang Pro 48 BBC roller mower review.
"I use a 19" Cobra roller on my small gardens, would be too slow for you I imagine. I believe the new Hayter 41 PRO is fairly quick and around 40kg but is only a 16" cut. "
19 hours ago
Andrew Betteridge replied to Rob's discussion Trouble with lawnmower, or just bad time to cut grass?
"A comment to me today was, that mowers bought in boxes without a PDI at a dealership are often adjusted in the factory to run slower due to emissions, then when they finally get taken in for a service after a couple of seasons to the dealership the…"
21 hours ago
Scott H replied to Roy Bretton's discussion Why I Won't Be Using Yellow Pages!
"Yellow Pages used to be a great service.Back in 2006 to 2008 I was running an IT business and using the YP to pick up perhaps 50% of my work.
I moved on, YP shrunk to a almost a magazine size, and Yell.com became their main product. I found the YC s…"
22 hours ago
MJC Garden Services liked MJC Garden Services's profile
23 hours ago
Ian Kenyon replied to Roy Bretton's discussion Why I Won't Be Using Yellow Pages!
"id be intersted to learn about the directory listing for a one-off payment
Roy Bretton’s discussion was featured
Back in October, I had Yellow Pages contact me, as to regard advertising with them. The local representative gave me a call and was very helpful and I decided to take out a yell ad on yell.com with a link to my website and the "Connect package" that…
Ian Kenyon’s discussion was featured
Does anyone know any other manufacturers of pedestrian top-dressers sold in the UK please
Ben Carter replied to Rob's discussion Trouble with lawnmower, or just bad time to cut grass?
"I've done a couple of lawns this year but its still very wet, i've also bought a new mower which is heavier than my old one so that has marked the lawns, I would have left them until it dries a bit but the clients were desperate to get them cut.  In…"
Mark Heeley replied to Mark Heeley's discussion Hydro box oil change Etesia pro 53
"Hello Neal
Many thanks for your reply. As I don't have a vacuum pump, it looks like a visit to the dealership where it was bought. I thought that it would be more complicated than my Iseki SG and SXG to change the transmission oil. 
I see now why it…"
Neal Barker @ Etesia uk replied to Mark Heeley's discussion Hydro box oil change Etesia pro 53
"Hi Mark
the oil is sucked out using an oil vacume pump and then refill with HV46
you MUST ensure the area around the filler plug (highes hex head on the unit) is compleatly clear of any dust or dirt mecause this is an extreamly sensitive unit and th…"
Tony @SM replied to Tony @SM's discussion Turf versus Seed?
"Cheers John. I'm snowed off today and have prepared prices for both seeding and turfing. With labour, timed AM delivery etc. the turf is massively more expensive. Although this customer has never previously been price sensitive, I think the professi…"
Russell Cobley replied to Ian Kenyon's discussion Alternative to Bannerman Top-dresser
"Good question Ian and one I have been pondering recently too - just busy with other things. Be interersted to see what may come up.
I know there is a Sisis truspred and this wheel barrow type machine Harvester Top Dresser.
Both larger/more cumbersom…"
Mark replied to Ian Kenyon's discussion Alternative to Bannerman Top-dresser
"Powered or push? What's your budget?"
John Powley replied to Harry@VWGS's discussion Weibang Pro 48 BBC roller mower review.
"The 56 pro I bought just keeps plodding along happily, couple of daft little quirks on it that I shouldn't let bug me but they don't affect it's performance.
Quality of cut etc never waivers and it stands up well to lots of use, on and off trailers…"