After being employed by a company as a garden designer back in October 2010 my intention was to carry on being sat behind a desk, get paid for holidays, go to team building exercises and sit through painfully boring health and safety courses. Although i had always run my own garden maintenance business i finally felt that i had arrived when it sunk in that i would only be concentrating on one thing at a time.
I quickly realised that the plate spinning was actually the part i was missing. I wanted to be out there in the elements calling the shots, holding myself accountable for my actions and controlling my own future. This is where the buzz was and still is and i can safely say now that i will never work for anyone else again where a cup of tea seems like the next big decision i have to make.
Since setting up Ben Lannoy Landscapes in Februaury 2011 i have written over 80 blog posts, made endless contacts through social networking, produced videos, podcasts and am now on the last week of putting the finishing touches to my free ebook '50 popular plants used in Garden Design'. Working for someone else doesn't give you the freedom to try anything you please and although i've lost years of sleep, i know i am doing everything i can to make the business rich in just about every way.
Garden maintenance is still and always will be the bread and butter for us and i'm so glad to have learnt this part of the industry the hard way but we are now starting to surpass our goals as we win more design projects through word of mouth and great customer service.
It really has been a great year for us and now that we've found the Landscape Juice network things are looking even better!
Our goal in 2012 is to build up our newsletter, produce more valuable, media rich content and continue to give impeccable customer service to everyone who reaches out to us. Merry christmas to everyone and here's to the best year yet!
If you want to see more about us go to Ben Lannoy Landscapes
Comments
I'm with you on improving things in 2012 Ben! I've been set up since Sept 2010 and although things were slow to start with, things are beginning to improve. I still think more marketing is required and that it is a very important part of getting things moving - people need to know that you exist! I had my first recommended customer the other day (without even having submitted any designs!!). Good luck with the Podcasts and ebook. Phil
Thanks Phil, that's great news! Referrals are the way to go if you can get them. Best of luck with it. Just remembered i'll get onto simply busiess tomorrow and see where that commision is and let you know!
All the best pal.
Love your logo Ben:)
I'm liking your approach to things Ben and I also think your logo is inspired. Good luck with everything. Michael
Ben