We are restructuring CSL and in doing so one factor keeps cropping up - how do we continue to advertise our sustainable credentials effectively. One route was to start utilising the words 'Traditional and 'Heritage' to header the work we do.The reality is that no new wording is required, indeed for us to use 'sustainable' as a selling header is in itself a little daft. 'Green-space companies are under increasing pressure to demonstrate that they are "green" in the environmental sense too', was the subtitle for a recent Hortweek article. which on further reading left me a little deflated in that many in the 'self proclaimed' echelons of the industry and obviously the media base of the industry also, have gone so far down the wrong route that it is further disjointing the whole industry and confusing potential clients.We are now surrounded by Environmental operatives, Environmental enhancement specialists, Nature and Conservation engineers. Once confined to governmental remits such titles are now broadly in use often as a way to distance certain people from being termed 'landscapers'. And rightly so when, the landscaping industry, dragging horticulture behind it appears to continue to head into an alleyway of being a secondary industry, the poorly paid cousin of the construction industry, by the public. Yet many new landscapers come from a 'environmental science' background. As the traditional subjects related to the industry take a tumble in applying students, universities and higher education establishments more than 20 years ago started to adopt 'Environmental and Conservation' issues into their existing curriculums and to create more and more courses based just on these studies. Resulting in an influx of students into the landscaping industry due a lack of specific jobs in this newly devised sector, as was the case from agricultural, horticultural, forestry and construction courses before. And after a while these practitioners realise that the perceptions of the industry are false and are often glad to start to classify themselves as landscapers and proud to be a landscaper.This further blends into the fact that landscaping is THE green industry, it is by default sustainable and always has been. It is widely acknowledged that a well kept garden is rich in biodiversity, it also will assist in localised CO2 sequestration, slowing run off, preventing erosion, and allowing for the social benefits green spaces are known to enhance. The only real issues are the products used, many of which haven't changed since before their harmful effects were realised or for latter products because of a growing void between practitioners and the industry chiefs.The media is running around looking a little confused; 'gardeners world' for example appears to not know which way to head in as its majority 'grey headed' market are split with many feeling dubious about the whole sustainable angle, (often as a result of the word being so often misused). Newspaper and Magazine articles still use 'sustainable' as a buzzword - something quirky and contemporary, which it isn't.Reading the now antiquated books for the industry the information on sustainable practice is there within every practical skill, (ignoring the chemical usage sections). And if re worded onto a new glossy font will be as relevant today as it was when it was written before someone somewhere tried to redefine 'the landscaping industry' into a just another service industry.Reading through almost all the threads on the LJN it is very apparent that the vast majority of the members, if not all, are by their nature and their chosen profession sustainable.www.paysagedurable.com
Votes: 0
E-mail me when people leave their comments –

Comments

  • Totally agree
  • A very interesting post. This is something we have already come up against with the show, the allegation from the eco Taliban being that by it's mere existence we are encouraging the covering of the country in high CO2 emission concrete paving, etc.. etc.

    On the flip side, the vision of you all cycling to the job towing a small trailer, cutting lawns with a scythe and doing all reshaping jobs with just a shovel does not come easily.

    It's something we want to feature a lot at the show as it's a fascinating debate - for example, the growth in gravel and grass stabilisation products have created far more hard surfacing options than when I was contracting in the paving business, the famous front garden drainage legislation and, of course, the cost implications to all of this which I suspect are at the heart of many decisions - will your customers pay you to do all trimming, cutting and digging without using any power tools?

    It would certainly do something to stimulate employment but one imagines the minimum wage would have to be reviewed PDQ?

    The feedback I get is the consensus view seems to be that often eco legislation is conceived in what might best be termed an economic vacuum - too often the practitioner feels totally remote from what he or she reads.

    Or maybe `i'm wrong?
  • Hi Steven, it is a truly huge issue, my own opinion is that by having a stronger 'hard landscaping'
    industry the sustainablity issues can be mitigated by ensuring that the relationship with the 'soft landscaping' remains strong. This parellel is vital to the industry and would be strengthened if hard landscaping backs off a little from the construction industry as a whole.

    I think the great 'greenwash' debate has been truly warped by politics and particularly the subsequent reporting by the media - for example: Planting a tree to offset CO2 - the UK government have allowed a position to develop where CO2 sequestration by way of planting can only be recognised through multi national trading. This has meant that the fact that if you planted your own CO2 offset it is not official and therefore doesn't seem to count. This is nonsense - plant 6 young trees a year to offset your vehicle's emmissions, (in your clients gardens or your own).

    The present state of the industry requires an industry based show, the PR drive of the last two decades has left a lot of the shows and media in a position where they have deliberately created an echelon to the industry which is both no longer relevant to the masses of smaller outfits, (the core of the profession), and truly unsustainable. With the new force that is the LJN together with the shows and media stepping in to replace the old traditionals that now appear to simply further polarise the whole issue there can now be a real showcasing of landscaping and its sustainable credentials.

    As such I believe the traditional industry media can now be very easily ignored by the average practitioner, it is simply been left behind and as such most of the legislation is also. There are now many smaller outfits discovering and sharing sustainable techniques, (the Rammed Earth blogs an example) and subsequently the legislation is also being pre empted by the practitioners in many cases from the simple fact that there was a void before.
This reply was deleted.

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

Open forum activity

Peter sellers replied to Neil brown's discussion Project completion forms
"Yes, could not agree more."
13 hours ago
Fusion Media posted a blog post
GroundsFest 2024 is gearing up for its second year with remarkable growth and expansion.With an impressive 90% rebook rate from 2023 exhibitors and many new first-time exhibitors, it's clear that GroundsFest has become a must-attend event for…
14 hours ago
Acacia Groundcare Hire liked Acacia Groundcare Hire's photo
14 hours ago
Acacia Groundcare Hire posted a photo
We've taken delivery of a new Etesia AH-75 brushcutter! Suitable for the most demanding of terrain and can deal with slopes up to 30 degrees. Visit https://bit.ly/AcaciaAH75brushcutter or call 01273 494939 to hire today!
14 hours ago
Adam Woods replied to Neil brown's discussion Project completion forms
".. I generally refuse to sign such things on a personal level. If you want that signed, I'll go somewhere else - and if the work is done, what are you going to do? Now if I don't pay you, well that is a different matter"
17 hours ago
JANINE MCMAHON replied to Oliver clarkson's discussion Rose spray
"Look forward to hearing your results.
 "
Wednesday
John F replied to Richard Farley's discussion Nature Loving Customers !!!
"It's interesting though how many customers see any creature within their garden territory as an intruder . 
Fear of the unknown perhaps ? 
Must admit though the unfortunate  label of slow worm does them no favours . "
Wednesday
Billybop replied to Richard Farley's discussion Nature Loving Customers !!!
"to be fair, if they were unaware of what Slow Worms are, from the name alone, they might sound like a pest, like some outdoor type of tape worm"
Tuesday
Honey Badger replied to Richard Farley's discussion Nature Loving Customers !!!
"By breaking the laws on protected species."
Tuesday
Dan Fish is now a member of Landscape Juice Network
Tuesday
Richard Farley posted a discussion
Had a brief chat with a once a year customer , where I just cut his knee length grass down . I happened to mention the abundance of wildlife in his garden , and that last year I saw some slow worms basking in the sun.He looked at me and replied " Oh…
Tuesday
David Benson replied to Henry's discussion Etesia Hydro 80 failing to start
"no expert on this but the safty switch on the seat will not allow any power to the starter unless you are sat on it or bypast. Ihave come accross other switches on the deck if ther is a removable flap 
is the earth on the starter ok "
Monday
David Benson replied to Peter sellers's discussion Compost survey
"i have used clover multi purpos which has some peat in it no lumps or rubbish in it. 3 bags today for potting and seeds did not come accross anything i had to chuck out "
Monday
Neil brown posted a discussion
Hi Everyone Does anybody use project completion forms for customer's to sign at completion to say they are satisfied with the outcome to avoid payment issues when sending the final invoice Thanks in Advance Neil 
Monday
Billybop replied to Brian's Garden Maintenance's discussion Clients contracts for wet Grass cutting
"hi Brian, the charge would essentially be doubled. Tripled even. Or something close to that. Depending on when I would be available to return. Especially on the big gardens which are not easy to reschedule. So there is no incentive for the customer…"
Monday
Brian's Garden Maintenance replied to Brian's Garden Maintenance's discussion Clients contracts for wet Grass cutting
"Thank you, Adam, for your replay
That is a great help. if you don't mind me asking. How much would you charge for the nock back what sort of a percentage do add on extra for the second visit, please?
 "
Monday
More…

Nature Loving Customers !!!

Had a brief chat with a once a year customer , where I just cut his knee length grass down . I happened to mention the abundance of wildlife in his garden , and that last year I saw some slow worms basking in the sun.He looked at me and replied " Oh…

Read more…
3 Replies · Reply by John F on Wednesday
Views: 153