Forever conscious that with a little knowledge and effort you can gain some valuable exposure for your business, I thought I'd point to a very helpful article from PR professional Sarah Hall.
Sarah has written a piece titled DIY PR for start ups and from it you can pick up some tips on what might constitute news, how to research what may appeal to editors and how to spot potential regular slots that have more chance of being filled by you.
And Sarah also highlights the importance of using social media tools such as Twitter and Facebook to keep interest in your business news rolling.
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