Part 1
As well as your time and effort, what else can you sell to your customers?
I firmly believe that the secret to success is to be passionate and knowledgeable about what you do.
Unfortunately that isn't the easy part.
Your customers need to know how much you know, and they need to depend and trust in you to get them the right solutions for their garden.
Think about all the extras you need for a garden to make it really good, - that's not just maintaining a garden, it's enhancing it.
The list we created this morning at the Creating Landscapes Seminar was long.
Compost bins, Wormeries, Waterbutts, Leaf bins, Water features, Garden furniture, Watering systems, Hand tools, Lawnmowers, motorised tools, Secateurs, Lawn edging, Plant supports, Obolisks, Garden ironmongery (vine eyes hooks etc), fruit cages, raised beds, planters, and most importantly
PLANTS, BULBS AND SEEDS.
They also need to WANT, what you get them.
If you walk into Sainsbury's (or equivalent) for a pint of milk, - how many of you ONLY leave with the pint of milk. You may only need the milk, but you want - Strawberries, Crisps and a packet of biscuits.(swap for your own particular product you can't walk past!)
When we are gardening, we need our clients to WANT their garden to be better next month/ next year than it is at the moment, because if they WANT their garden to be neater, more flouriferous, a better place to sit in, an enhanced experience- then it will be a lot easier for us to suggest that they need additional services and products.
Think about the 3 best gardening products that you've used this year, and enthuse about them to the next customer you meet. - Can you make them want to try that product?
More about how to make money from enthusing your clients tomorrow.
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