Replay Group has appointed Matt Bartle as its new Group Head of Commercial Strategy, a newly created role designed to support the business’s continued growth, diversification and long-term strategic direction.
The appointment comes at a significant time for Replay Group, following private equity investment and the evolution of the business into four distinct divisions: Replay Maintenance, Replay Resurfacing, Replay Racquets and Replay Natural Turf.
Matt brings with him more than two decades of experience across sport, infrastructure and facilities development. His career began in 2001 at the Football Foundation, where he was part of the organisation from its inception, before moving to The FA, where he spent around ten years working across a range of national projects.
In 2017, Matt founded Tri Sports Consultancy, an infrastructure masterplanning business supporting grassroots sport and organisations with projects ranging from 3G and natural turf pitches to training facilities. Throughout that time, he maintained close links with Replay.
“I’ve always had a strong association with Replay,” said Matt. “When the opportunity came to join the organisation, it was a no-brainer. The trajectory of the business and what the next three to five years could look like made it a really exciting proposition.”
Matt’s new role combines elements of commercial leadership, business development and strategic oversight. While not a traditional sales director role, the commercial team and function sit firmly within his remit.
“One of the key drivers behind becoming Replay Group is being able to talk more about the breadth of what we do,” he explained. “Maintenance is what we’re best known for, but there’s so much more to the organisation.”
That diversification includes the formal separation of Replay Resurfacing, an area the business has been delivering for more than a decade. By bringing resurfacing into its own division, Replay can take a more proactive approach, offering lifecycle planning, financial modelling and long-term solutions to its extensive client base.
“We’re already a trusted maintenance partner to over a thousand organisations nationwide,” said Matt. “Clients were already asking us about resurfacing, so formalising that offer allows us to add even more value, while maintaining that connection with them throughout the lifecycle of their facilities.”
The Replay Racquets division is another key growth area, encompassing tennis, pickleball and padel.
“There’s a huge boom in padel at the moment, but standards are critical,” he said. “We work closely with organisations like SAPCA to ensure everything we do adheres to technical guidance and best practice. We won’t compromise on quality because safety, longevity and trust matter.”
Matt is also excited by the launch of Replay Natural Turf, which further strengthens the Group’s ability to support clients with joined-up solutions.
“At its core, this is about adding value,” he added. “Whether it’s maintenance, resurfacing, rackets or natural turf, the Replay standard is non-negotiable. We want to continue leading the market, innovating and being a trusted resource for our clients for the next 20 years - just as we have been for the last 20.”
Commenting on Matt’s appointment, Nick Harris, Managing Director of the Replay Group, said: “We are delighted to welcome Matt Bartle as our new Head of Commercial Strategy.
Matt brings a wealth of experience and strategic insight and will play a key role in driving our commercial growth and strengthening partnerships as we continue to expand. We’re delighted to have him on board and look forward to the impact he will make.”
For more information, visit www.replaymaintenance.co.uk
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