The Horticultural Trades Association (HTA) aims to encourage gardeners to continue to garden after the summer months end with its Plan it, Plant it this Autumn campaign.
The campaign aims to create awareness that the garden is not dormant during the winter and will encompass a wide range of autumn gardening activities including lawn care, planting, autumn bedding, trees, fruits and wild bird care.
Research commissioned by the HTA revealed that over two fifths (41%) of gardeners mistakenly believe that fruit trees and berries should be planted in spring, whilst 45% believed that spring bulbs should also be planted at this time, when in fact Autumn is the key time to do both.
This is the second year of the campaign with 2012 deemed 'a runaway success' with garden centres across the country taking part by downloading Plan it, Plant it point-of-sale information and logos to use in their own marketing initiatives.
The campaign generated over 150 articles across both trade and consumer media and the hashtag #planitplant was used many times across Twitter.
Comments
Hope it's a little more noticeably successful than it was last autumn....