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In this video, I will be…
As Blue Monday is fast approaching, I thought it would be a good idea to give a small reminder to our community here on Landscape Juice to remember to tell people about your worries and if you’re having negative thoughts. Talking about emotions…
Britmow weren’t aware how much of an impact attending a trade show would have on their future endeavours. In the run up to their 50th anniversary, they were exploring ideas of how to celebrate. It’s only when they met Kate Cooney from…
“Gardening programmes tend to be very ‘traditional’ white middle-class in their attitude towards gardening”, Julia Sargeant said in an interview after she won gold at Chelsea Flower Show in 2016. She was the first black gardener to design…
A carefully-planned turf nutrition and treatment programme utilising three key Sherriff Amenity products has produced a sustained rise in the health, condition and playing standard of greens at the Milford Golf Club in Surrey.
The programme…
Open forum activity
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Fear of the unknown perhaps ?
Must admit though the unfortunate label of slow worm does them no favours . "
is the earth on the starter ok "
That is a great help. if you don't mind me asking. How much would you charge for the nock back what sort of a percentage do add on extra for the second visit, please?
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Nature Loving Customers !!!
Had a brief chat with a once a year customer , where I just cut his knee length grass down . I happened to mention the abundance of wildlife in his garden , and that last year I saw some slow worms basking in the sun.He looked at me and replied " Oh…
Read more…Project completion forms
Hi Everyone Does anybody use project completion forms for customer's to sign at completion to say they are satisfied with the outcome to avoid payment issues when sending the final invoice Thanks in Advance Neil
Read more…Clients contracts for wet Grass cutting
Hi allJust, interested as we had so much wet weather. What do you do when the grass is so wet for your clients? I know you can cut wet grass, but I am finding sometimes clients turn around and say to wet on a dry day!Do you have it in contract with…
Read more…Etesia Hydro 80 failing to start
Hi all,Long time lurker new but new member.I bought a second hand Hydro 80 which I've been using for 2 seasons now. It's been laid up over winter and now fails to start.Model is Hydro 80 MHHP - V twin honda engine.I've got handbrake on, pedals…
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Comments
At the Incentives and Promotional show on the other side of the NEC, the folks on the stands were bending over backwards to make conversation and tell us about their product ranges - but not in a pushy "hard sell" sort of way. Perhaps BALI or one of the trade associations could offer some sort of training for potential exhibitors so that we can all learn how to get maximum ROI on what can be a very expensive way to promote goods and services...
Did you find exhibiting at Glee to be a good ROI?
Regarding your comments on exhibiting before exhibiting at a show I always reread a chapter on shows and exhibitions in a book I have called Simple and Effective Marketing. I will dig out the details later and post them on here it case anyone wants to get a copy or borrow it from the library.
Pardon the blatant plug, but if anyone here is interested in designing a stand for a trade show and needs some assistance, then give me a shout.
It's really difficult to weigh up ROI on a trade stand, we found last year that our stand at Glee, which featured a green roof on a garden building from Olympian Sheds, attracted a lot of visitors and we did stimulate quite a bit of interest in Enviromat and in green roofing. So, from the point of view of product awareness, then yes, the ROI was good. Naturally, not all interested parties have bought from us yet BUT we know from experience that the decision making process for this particular product is quite a lengthy one so although financially the ROI hasn't set the sales team up with Ferrari's and Range Rovers, we're confident enough to plan on exhibiting Enviromat at Glee in 2011.
We also grow large quantities of turf but historically, we've found that it's hard to create show-stoppingly inspirational stand design based around a real live lawn - that means that at a trade show such as Glee or Saltex, fewer people stop to chat and to admire the product, hence fewer sales leads and not enough prospective new business to justify the cost of the stand space. It's something we're willing to try and improve on though, so any ideas on how to make grass "sexy" would be gratefully recieved.....
She might get turfed out for naughtiness :-)
Whilst it is perhaps good to see a few new items, a whole hall of Pet stuff and another of Xmas crap is not really going to appeal as a Show to most Landscapers and Designers.
As for the bacon versus bikinis, as Harry hill would say "which is better, bacon or bikinis? only one way to find out"