You need to be a member of Landscape Juice Network to add comments!
The Landscape Juice Network (LJN)
What is it?
LJN is an open association of individuals and companies involved in landscaping, garden maintenance, horticulture and garden design.
The site is…
As Blue Monday is fast approaching, I thought it would be a good idea to give a small reminder to our community here on Landscape Juice to remember to tell people about your worries and if you’re having negative thoughts. Talking about emotions…
“Gardening programmes tend to be very ‘traditional’ white middle-class in their attitude towards gardening”, Julia Sargeant said in an interview after she won gold at Chelsea Flower Show in 2016. She was the first black gardener to design…
Studies report that burglary is one of the most emotionally impactful crimes to be a victim of. The prevention of being succumbed to it is always at the back of our minds – is anything on show? Are all the windows closed? Did you definitely lock…
Dan never knew that he would be orchestrating a ten-man-band five years ago when he packed in…
This series isn't just for landscapers and gardeners starting out: it's also a refresher for existing…
Open forum activity
Befrore retirement I had an 8' and a 4; . The 4' went in the…"
Does moss always = full renovation
Hi.Does a mossey lawn always equal a full lawn renovation? Once you kill (or control) moss the customer is left with brown / black dead moss all over their lawn. So then its needs scarifying to rake it up, then usually a preseed fert, seed and top…
Read more…Tripod ladder user? Your advice sought please!
How do you get on using a tripod ladder taller than the hedge you're cutting? Are photos using them like this practical?I cut a variety of heights and only want to buy one new ladder to rule them all. I currently use a folding combination ladder…
Read more…Ride on mower/ ride on plant are you covered?
Some of you may not be aware that your public liability insurance does not cover you for accidents/ damage whilst driving ride on machinery across car parks or on private roads. A separate policy "Road risks" is required regardless of whether the…
Read more…Sick pay insurance
Hi all. Hope everyone is getting off to a good start this season.Can anyone recommend a decent sick cover or work injury company. There's a lot out there so solid suggestions welcome pleaee
Read more…
Comments
At the Incentives and Promotional show on the other side of the NEC, the folks on the stands were bending over backwards to make conversation and tell us about their product ranges - but not in a pushy "hard sell" sort of way. Perhaps BALI or one of the trade associations could offer some sort of training for potential exhibitors so that we can all learn how to get maximum ROI on what can be a very expensive way to promote goods and services...
Did you find exhibiting at Glee to be a good ROI?
Regarding your comments on exhibiting before exhibiting at a show I always reread a chapter on shows and exhibitions in a book I have called Simple and Effective Marketing. I will dig out the details later and post them on here it case anyone wants to get a copy or borrow it from the library.
Pardon the blatant plug, but if anyone here is interested in designing a stand for a trade show and needs some assistance, then give me a shout.
It's really difficult to weigh up ROI on a trade stand, we found last year that our stand at Glee, which featured a green roof on a garden building from Olympian Sheds, attracted a lot of visitors and we did stimulate quite a bit of interest in Enviromat and in green roofing. So, from the point of view of product awareness, then yes, the ROI was good. Naturally, not all interested parties have bought from us yet BUT we know from experience that the decision making process for this particular product is quite a lengthy one so although financially the ROI hasn't set the sales team up with Ferrari's and Range Rovers, we're confident enough to plan on exhibiting Enviromat at Glee in 2011.
We also grow large quantities of turf but historically, we've found that it's hard to create show-stoppingly inspirational stand design based around a real live lawn - that means that at a trade show such as Glee or Saltex, fewer people stop to chat and to admire the product, hence fewer sales leads and not enough prospective new business to justify the cost of the stand space. It's something we're willing to try and improve on though, so any ideas on how to make grass "sexy" would be gratefully recieved.....
She might get turfed out for naughtiness :-)
Whilst it is perhaps good to see a few new items, a whole hall of Pet stuff and another of Xmas crap is not really going to appeal as a Show to most Landscapers and Designers.
As for the bacon versus bikinis, as Harry hill would say "which is better, bacon or bikinis? only one way to find out"