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Does moss always = full renovation
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Comments
If you wrote about the conditions that your gazebos have to endure during its lifetime and then ask your client to consider what it is they expect to receive from their purchase then I think you will be 90% toward them not coming to expect a lifetime guarantee on your product.
It's as simple as writing a short statement about how metal reacts, over time, to certain weather conditions and different climates in the UK (or elsewhere). Once a client realises that if they live on the west coast and within a few miles of the sea that the combination of higher rainfall and salty air will corrode certain metals at a greater rate than a sheltered position in a garden away from the sea, they will automatically consider the lifespan of the product and not expect anything unrealistic.
I do try and get coastal customers to buy galvanised products. Most of my clients and customers are older and are willing to listen to advice, they are not overly price sensitive as long as they are content with the quality and think the product offers good value for money.
The blog was really a thinking aloud excercise. Marketing courses I have attended place a lot of emphasis on guarantees but to my way of thinking a guarantee is an incidental, an add on to add reassurance, it should not be a central component of a product. I hope other people may add their thoughts, their views would interest me.
The business link marketing courses are all about giving you a leg up moving your thinking forward, I would pay for courses some of these people who presented these workshops offer and have bought their books. They wouldn't need to give me a guarantee.
I have attended other low cost or free courses where the object has been mainly to sell you another more expensive course and from that to enroll you onto a more expensive still programme. The guarantees have not persuaded me to join, lack of confidence in them has discouraged me despite guarantees from signing up.
The David Ogily Rolls-Royce advert, despite being probably forty years old started the hare running in my head. The book is an interesting read recomended in a book on marketing I have been rereading.
It may sound silly but you will find that another thing that people still think that means quality is a price. Do really a £200,000 worth it in value? no, and I have few friends that build these cars. But for any customer that is looking for low cost you may find one that will say he is looking for quality and that means more expensive.
So what to do : I think the best is what you actually do , offer all qualities and prices levels- and be bold so you can offer a Rolls Royce product at a Rolls Royce price and a Kaya for a kaya person.
But you probably know it all, long before me, Wonderful photo that will work far better than low a price and a must I think on your home page.