CAPTURE THAT MOMENT.....

CAPTURE THAT MOMENT....FOREVER & EVER! The Forever&Ever range is an established brand across Europe. The experience it creates is one of cosiness, fun and flowering - an entire package to entice and excite the consumer. For the past three years it has grown into both the most popular and longest lasting outdoor flowering hydrangea for the consumer. From 2011 this exciting and impressive brand will be more widely available in the U.K. Forever & Ever is synonymous with a complete life experience. The Forever&Ever flowers on one and two year old wood and is available in many colours and shapes. These include Pink, Blue, Red and Peppermint. This flowering, rounded and compact plant blooms from Spring to late autumn – an attractive benefit for the consumer.

Forever& Ever is consumer friendly with easy maintenance and has great impact on balconies, patio areas and gardens as well. The joy and happiness that Forever&Ever brings to the consumer will be strongly reflected in the forthcoming marketing campaign. Happiness through the Generations ‘Happiness through the Generations’ is a clear, crisp theme across its new brochure and POS material. On-line promotions will also form part of the campaign to as well as trade media coverage. This marketing initiative is headed by Forever&Ever in The Netherlands. As leading marketeers in Holland, their decision to extend the availability of the Forever&Ever range is being enhanced by the appointment of a major UK grower. This will ensure both a smooth and cost effective supply chain for the retail plant sector. Where other Hydrangeas stop... Forever&Ever continues to capture that moment! www.forever-ever.eu

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Comments

Phil Evans December 10, 2010 at 3:02pm

Dear Colleagues.

Here is some exciting news from Holland! Although aimed at the consumer I am sure many landscapers and designers will have their own thoughts on this plant. Credit the Dutch for the 2011campaign to raise its profile.

Enjoy!

Phil