LJN Blog Posts

Tuscany green passion

There are some exciting marketing developments from Pistoia based Giorgio Tesi Vivai who are one of the oldest growers in the famous Pistoia region of Italy. Their proud traditions have become the cornerstone of their profile and their passion for plants and the importance they place on their green production policy is as strong as ever.  The development  of the Tuscany green passion logo  is a perfect example of this. This is designed as a trademark for customers who want to customize their plants, using personalised  labels with barcodes. Other promotional aspects of the client’s plants can be produced by the Giorgio Tesi’s graphic designers. 

Also introduced is Nature Quality, an innovative system for the very first time on the nursery panorama. This is a new unique system that guarantees both you and your customers that the purchased plant has been selected and graded by a certificated and well experienced company.  On the back of the label there are two numerical codes (green code, quality check ) and a telephone number.

If you send an sms with the green code to the indicated telephone number, you will receive in few seconds a sms reply in your own language  with the quality check and a short text that we can personalise for you. Details of this procedure are on www.naturequality.it 

Environmental production policy

Giorgio Tesi Vivai continue to build on their ‘Green Certificate’ award made at this time last year. 

General Director Fabrizio Tesi, is proud of the achievement of this 14001 certificate which is the Environmental Management System that assures the nursery conforms to its stated environmental production policy. “We are the most dedicated people in respecting the nurseries environment. As owners and managers we are the ones who spend our time within the 380 hectares which spans the nursery.”  As the first Nursery in Italy to  achieve this, Giorgio Tesi have consolidated their position as one of the leading growers in Europe.

Both existing and new clients from the U.K. are welcome to visit this Pistoia based nursery where they will be made most welcome. There is now a private bar and restaurant plus apartments on site to provide a ‘home from home’ for Planteria Managers and Landscape Professionals.   Their top quality plant material can be viewed in the most relaxing environment. All the above provide a clear relationship between the company, the environment and the market itself.   

Tel: UK Sales Manager Francesca Capecchi on 0039 0573 530051. www.giorgiotesivivai.it