It was once aceppted that by having a website ,you could be found by your customers ,that is not the case anymore,with the amount of websites on search engines increasing every day.
All is not lost as there are still many number of ways to be found ,by far the hardest is to get on the front page of a search engine under a search phrase.
Many companies offer to optimise your site for a fee, improving keywords and megatags.but in the end it all comes down to traffic visiting your site to improve your ranking.
People believed blogging was a way of creating interest in your site, but nowdayspotential customers as well as existing want to interact with you and see a story of how your business is developing,.that why social media sites have taken off.
The likes of Mcdonalds have a twitter and face book account.
it is easy to control your social media sites through a dashboard like" hoot"
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Follow me on facebook peaksurfacing.
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I use my website with a link to You Tube where you can see video's of our jobs, from start to finish. It has proved a big success.
followed you, also thank you for mentionning 'hoot' going to look it up now.