Masterclass on how to build a successful web presence: Website, Blogging, Social Networking et al. Why Bother?

I've noticed quite a few posts on Landscape Juice about setting up websites, and why we need to bother with blogging (or not) - let alone Twitter, Facebook and other social networking.Hopefully this video might might be of interest

Masterclass for Oxford College of Garden Design - Building a Web Presence for Garden Designers from Elspeth on Vimeo.

This video was put together as part of our new interactive online training program at Oxford College of Garden Design. It's really useful, for anyone who wants to improve their web page rankings - called Search Engine Optimisation (SEO). By following these simple steps you can significantly increase your web presence. We explain why its important to blog, Twitter, and use social media like Facebook, Landscape Juice and LinkedIn.According to Duncan Heather, Principal of the College, addressing the post grad design students: "This is probably the most important video tutorial you will watch this year!" For more thoughts from Oxford College of Garden Design and Interactive Learning please feel free to pop by the blog. We are all active Juicers please also seek us out and connect on here!ElspethElspeth's Blog

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Comments

The Perfumed Garden January 9, 2010 at 6:06pm

Hi Elspeth, thanks for the masterclass. Perfect timing, I'd say, to convince me I'm doing the right thing. All this marketing though takes me but a couple of decades to previous careers which I thought I had escaped from.
Elspeth Briscoe January 9, 2010 at 6:21pm

Haha - glad it's useful. Know what you mean about thinking you had escaped from it ;-) But I think the internet is more exciting than straight marketing... more organic perhaps?! :o) I also see marketing as a process - which getting that bit right frees us up to be more creative and do the innovative fun stuff better
The Perfumed Garden January 9, 2010 at 6:30pm

Yes, i agree but theres only a certain amount of hours in the day especially when the weather gets better. All work and no play.... and you know what happens next.
Elspeth Briscoe January 9, 2010 at 6:33pm

Oh yes agree. Work and play should be the same thing really :o)
Keith Barker January 9, 2010 at 10:11pm

Hi Elspeth - a very informative masterclass. Where do you get the demographic information for the social networks from?
Elspeth Briscoe January 9, 2010 at 10:18pm

Hi Keith - delighted that you found it informative. Demographics from iCrossing and Inside Facebook
Keith Barker January 9, 2010 at 10:31pm

Thank you very much - a little bit of light reading there!
Richard@www.seasons-garden.co.uk January 10, 2010 at 3:26pm

Hi Elspeth, Very interesting. This info will be extremely useful when I revamp my site soon, thanks.
Elspeth Briscoe January 10, 2010 at 4:29pm

Thanks Richard - glad it was helpful
Steve Rice January 13, 2010 at 4:33pm

Peter - you might like to try www.websitegrader.com, a free tool from www.hubspot.com, which will give you a comprehensive analysis of your site (and any of your competitors' sites). They also have twitter & blog graders available and provide LOADS of free advice, blog articles, video, webinars, etc.