Bradstone inspirational display area for 2011 products.

Aggregate Industries' North End site, Ashton Keynes has been transformed by garden designer Martin Ford to create a new inspirational display area to showcase the new 2011 product range.

With a short turnaround before the launch of the 2011 Bradstone range, we created a flowing, natural area which provides a legacy for invited guests, customers & clients to view the products in a relevant setting that allows them to be fully appreciated, resulting in higher sales across the product range.

The flexible area can also be used by employees & it is hoped that a culture of guardianship will ensure the area is kept to the highest standards all year round and can be updated according to changes in the product range.

Designer Martin Ford said “Ensuring the smooth flow of a garden at the same time as showcasing all of the new 2011 product range was a big challenge, but we have proven that displays for clients and customers of Bradstone don’t have to be boring and lack inspiration. Selling in situ is always an advantage.

“I was fortunate to have a core of workers that were as enthusiastic about the area as I was, ensuring the project was finished on time and with a stunning outcome. Having top quality hard landscaping products at my disposal also helped – as a designer I am excited by this year’s new range and I am confident they will sell well this year and in the future.”

After October’s launch, clients have already started visiting the site and feedback has been very positive, which has been reflected in orders.

Aggregate Industries Director of Sales, Mike Leeming said “We asked Martin to design an area that reflected more directly the surroundings in which our products are used with an emphasis on improving sales as well as the surroundings for employees at North End. We are thrilled with the results and hope to use this model for future ventures.”

Photos of the Display and the new 2011 product range can be found here http://www.landscapejuicenetwork.com/photo/albums/new-for-2011-bradstone-display

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Comments

Martin Ford November 5, 2010 at 4:47pm

Gary, the display area is for clients and stockists to view rather than the general public or tradespersons at the present time. Quick question - if you could, would you be interested in visiting as a Landscaper to see the new product range and then be able to more clearly describe them to clients when consulting with them ? Martin
PRO

Phil Voice November 6, 2010 at 5:21pm

Thanks for posting this Martin.

I'm warmed to see Bradstone (and you of course:) using the site to solicit feedback for the landscape display areas. I think that this kind of web review is the future for our industry and I look forward to hearing more and how you and Bradstone will use the information.
Martin Ford November 9, 2010 at 10:28am

I couldn't agree more Phillip, from my point of view, there is no point engaging in a project like this unless I can tell the rest of the industry about it and Bradstone have no problem with me doing so (why wouldn't they - I am promoting their products for free !). Trying to resolve the gap that has been established between the larger companies and the end user (trade and public) is a tricky one !