PRO
I have just read an interesting story on New Media Age about the use of Facebook to launch an application for your company and surprisingly, not every well known brand is successful. I was also flabbergasted to read that "Applications rolled out by top brands such as MTV, Warner Bros and Woolworths were found to have as little as five daily active users." Five users! If I use that a rule then Landscape Juice has blasted off to the moon with my loyal readership. I have just launched this facebook style gardening network so that professional and amateur gardeners can interact, share and learn from each other. Using a platform such as Ning to promote your business in itself is not exactly launching an application but one thing that is very, very clear to me is the level of businesses who start a project and then expect the wave of web 2. to whisk them into the stratosphere without any further or at least very little input. Behind any successful business needs to remain a driven person or group of people who can return to the 'shop' day, after day, after day, with that same passion for their product. I think that this is why so many smaller gardening businesses are so successful because there is a passionate person who is at the helm. One of the reasons you may have joined the Landscape Juice Garden Network is because you are looking for that extra opening or opportunity to deliver something of value to your clients. Part of the secret, and it is often over looked, to making a network successful is self promotion and interactivity. I once made a friend on a financial bulletin board many moons ago and ended up designing their garden in Oxfordshire because of this successful online relationship. You can never be sure where a lead or introduction is coming from and for sure, if you are not active, success is going to be limited. And, that is the reason that I return day in day out to Landscape Juice and try and help. There are other successful sites on the web who are providing an excellent service for information, experience and interaction. Stuart does a great job at Gardening Tips 'n' Ideas and of course on his (fairly) new Blotanical site. What makes Stuart so successful is his ability to present what his readership wants and to a certain extent demands on a daily basis. The demise of so many gardening sites is due, mainly, to the fact that management has enjoyed (at the readers expense I suspect) too much of the good times as web 1. found it's feet but, arrogantly or naively, failed to respond to the demands of what came after. Only today, I have looked at the Gardening Answers site (readers of Landscape Juice will know how critical I have been) only to see that new editor, Geoff Stebbings, has not updated his garden diary since the beginning of January. I was wary at the time that by promoting from within was not the right move because it just means the same train of thought will lead a band of apathy. No disrespect to Geoff because I am sure he is a good guy, but to me, Garden Answers is dead on it's feet. Have you any previous experiences with the value of social media? - add a comment to this post.
E-mail me when people leave their comments –
PRO

Phil

You need to be a member of Landscape Juice Network to add comments!

Join Landscape Juice Network

PRO Supplier

A recent school grounds seminar held at Charterhouse in Surrey has been hailed a huge success by all who attended.

The event attracted over 50 delegates from all levels as several topical issues were explored and discussed. Supported by…

Read more…

Open forum activity

Gary replied to James Macleod's discussion pa1 / pa6 exam
"Well done. It's been a pretty challenging day out there today...
 "
14 minutes ago
Jon Davidson replied to James Macleod's discussion pa1 / pa6 exam
"Passed my PA6 exam today in far from ideal weather conditions, but onwards and upwards and looking forward to using the knowledge come better weather!"
50 minutes ago
Liam Wetherall replied to Joe McWilliams's discussion weed kill
"Hi joe, 
chemical weed control is always  my last solution but many unwelcome weeds find their way into drives and the cracks between paving.
most weed killers work best when the application of the herbicide occurs during several days of dry weather…"
3 hours ago
Mike Baker is now a member of Landscape Juice Network
5 hours ago
Glen Stillman replied to Peter sellers's discussion budget scarifier
"+ 1 for the einhell. I had an older model than this but was very pleased with it for the money. Had it for three years I think before it died a death, but I was using for far more than it was designed for. I thought it did a really good job, and the…"
5 hours ago
Richard Farley replied to Peter sellers's discussion budget scarifier
"Hi I bought one of these Einhell machines about 4 years ago it does a decent job on my lawn a a few others I use it on every year.I m more than happy with it and for what it its great.
Regards Charlie"
5 hours ago
Fusion Media posted a blog post
Weed-free soil with just one applicationUNIQUE residual turf herbicide, Valdor® Flex, is now available from Agrovista Amenity.Valdor Flex was introduced to the UK turf and amenity market last year and has been widely praised for providing excellent…
6 hours ago
Adrian Noble posted a discussion
We are getting emails every day which proclaim to come for our website provider "1&1 Ionos", but are in fact a scam.If you are a 1&1 customer make sure you don't open any emails with this address :- hostingsecurity@ionos.co.uk
6 hours ago
Peter sellers posted a discussion
We are looking to buy a scarifier for occasional use, wondered if any one has recommendations? Tool Station have an Einhell GC-SC 2240P on offer at £250 inc VAT, has anyone any experience of these ? The amount we have to do does not justify a profes…
7 hours ago
Scott Bloomer, Fraser Wiles, Liam Wetherall and 3 more joined Landscape Juice Network
17 hours ago
Dan Houlbrooke replied to Dan Houlbrooke's discussion Tripod ladder transport
"Currently using a Corsavan, but hopefully upgrading to a Transit custom later on this year, depending on funds!! Not got the most ideal vehicle for carrying such ladders i know."
23 hours ago
dan replied to Tom Cann's discussion Organic lawn feeding
"personally i find particularly on free draining soils mulch mowing isnt enough -- seem to still need a bit of an extra kick at times -- the organic granular are short lasting compared to synthetic slow release but you do start to see improvements ye…"
yesterday
Ben Mallow replied to Tom Cann's discussion Organic lawn feeding
"I don't believe it fixes enough nitrogen to feed a lawn. Unless tilled in to the soil prior to application of turf or seed.For an organic method of feeding the lawn, why not use a mulching mower? I recognise it may encourage build up of thatch thoug…"
yesterday
Dave Colton replied to Ben Gooding's discussion Pressure washing detergents
"I never bother putting anything down before hand as the pressure washer does the cleaning but I do put down a biocide a few days later that has a residual effect to keep algae and lichen at bay for quite a few months. The benefit is that initial run…"
yesterday
Liam Wetherall updated their profile photo
yesterday
Pinnacle Gardens posted a discussion
Garden: https://m.imgur.com/a/fErHRNy Morning all, I have 16 new timber sleepers left over from a project and would like to use them in this garden. The sleepers are 200mm x 100mm x 2.4m. The garden is roughly 36 square metres. The garden slopes dow…
yesterday
More…

Warning Of Scam

We are getting emails every day which proclaim to come for our website provider "1&1 Ionos", but are in fact a scam.If you are a 1&1 customer make sure you don't open any emails with this address :- hostingsecurity@ionos.co.uk

Read more…
0 Replies