Etesia UK is pleased to announce TFM Farm and Country Superstore as its newest dealer, bringing the high-performance Etesia range to the rural communities of Shropshire and beyond. This partnership is set to offer local customers a robust selection of commercial-grade grass-cutting machinery, including pedestrian mowers, ride-on mowers, and brushcutters.
TFM Farm and Country Superstore, a family-run business with a deep-rooted history in serving the rural workforce, is well-known for its vast range of agricultural, construction, and country living products. Group Buyer Hayley Cole explained the importance of introducing the Etesia brand to their customers:
“Where we are based, a lot of customers start with domestic ride-ons, but they often find they’re not up to the job when tackling larger gardens or paddocks. We needed something at a more commercial level, and Etesia was the perfect fit,” said Hayley.
Etesia, a leader in grass-cutting innovation since 1989, is renowned for its reliability, durability, and performance across diverse conditions. With a product lineup that includes pedestrian and ride-on mowers, brushcutters, and the award-winning ET Lander electric utility vehicle, Etesia machines are designed to meet the demands of both domestic and commercial users.
TFM discovered Etesia at GroundsFest 2024, where the brand’s impressive display left a lasting impression. “We had a good look at their machines at the event and later visited their UK head office in Banbury to learn more. The capabilities of the machines really stood out, especially the design where the chute into the collector box is right next to the cutting deck—it’s ideal for preventing blockages,” Hayley added.
Etesia’s ability to cut and collect even in wet conditions, along with their solid construction, also caught the TFM team’s attention. “Our customers often cut grass at knee height, and domestic ride-ons just can’t handle that. These machines are built to perform,” Hayley noted.
TFM is excited to offer Etesia products to a diverse customer base, from councils and housing associations to domestic users with larger land areas. “I think there will be some crossover between domestic and commercial customers—those with land needing a more robust mower and councils requiring reliable machines,” said Hayley.
The partnership with Etesia extends beyond product sales. “The Etesia team is great to deal with,” Hayley shared. “They’re coming to deliver training on all the machines, and we know we can always pick up the phone if needed. Their support has been excellent.”
This collaboration marks a significant step for both TFM and Etesia in meeting the needs of rural communities with high-quality, dependable machinery. TFM customers can look forward to seeing the Etesia range ahead of the cutting season, with demonstrations and hiring options available.
For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.
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