Offline retailers lack search presence

If you need any more evidence that your website has to play a key role in being found by potential customers take a look over this study: Offline retailers lack search presence A three year project, The Retail Search Presence Study, finds (not altogether surprisingly) that online retailers are winning over their traditional counterparts when it comes to visibility on the Big Three search engines. (Here is a direct link to the study: On-Line Retailers Winning Internet Search Battle) It highlights how regular retailers are not being found via search engines, despite a large proportion of people turning to the internet when making a purchasing decision. I think many of the people on the network will be able to use the local knowledge and experience they have to their advantage, but only if it is available online for search engines to process and people to find. And while the survey looks at some of the biggest retailers on the High Street, many of the online stores coming up in their place are likely to be quite a bit smaller, purely because they've got their websites working effectively. It doesn't require a massive overhaul of your website, unless your site is heavily Flash based, just little and often starting with the Title of pages, ensuring links are not broken and that things like contact forms are working correctly. From there begin to look at whether you mention the location of your business, one of the simplest ways to do this is to include your address in the footer, and then spend some time trying to create separate pages for the services your offer. If you are going to start a blog make sure you update it at least three times a week, and again include links that help readers, and if you write a blog post here on the network at the foot of your piece link to your site. Remember I have put together a number of articles that will help your website be found and make it easier for people to use your services.

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