Offline retailers lack search presence

If you need any more evidence that your website has to play a key role in being found by potential customers take a look over this study: Offline retailers lack search presence A three year project, The Retail Search Presence Study, finds (not altogether surprisingly) that online retailers are winning over their traditional counterparts when it comes to visibility on the Big Three search engines. (Here is a direct link to the study: On-Line Retailers Winning Internet Search Battle) It highlights how regular retailers are not being found via search engines, despite a large proportion of people turning to the internet when making a purchasing decision. I think many of the people on the network will be able to use the local knowledge and experience they have to their advantage, but only if it is available online for search engines to process and people to find. And while the survey looks at some of the biggest retailers on the High Street, many of the online stores coming up in their place are likely to be quite a bit smaller, purely because they've got their websites working effectively. It doesn't require a massive overhaul of your website, unless your site is heavily Flash based, just little and often starting with the Title of pages, ensuring links are not broken and that things like contact forms are working correctly. From there begin to look at whether you mention the location of your business, one of the simplest ways to do this is to include your address in the footer, and then spend some time trying to create separate pages for the services your offer. If you are going to start a blog make sure you update it at least three times a week, and again include links that help readers, and if you write a blog post here on the network at the foot of your piece link to your site. Remember I have put together a number of articles that will help your website be found and make it easier for people to use your services.

"NFU are very exensive but are very good when it comes to making a claim apparently... but hopefully never have to. I was looking for a combined policy to cover all insurances but according to my broker there isnt one so I end up paying a broker fee…"

"Agree with you Graham, we have a client with a long run of Laurel which we only cut once a year mid june and have done for over 20 years, the client is fussy with a capital F ! It's a superb evergreen hedge which is bomb proof.
As to this so called…"

"Disagree there! I maintain a site with a couple of of large laurel hedges and one cut in July suffices and keeps it looking nice. Agree.... looks nasty immediately after cutting but quickly perks up so you don't notice the cut leaves. Pretty much…"

LJN Blog Posts

Offline retailers lack search presence

Comments

Highlighted blog posts

The Landscape Juice Network's Aims and Objectives

What to charge for garden services and maintenance uk

A Quick Reminder to Talk

Britmow 2020

Diversity in the Horticulture Industry

Sherriff the root to success at Milford GC

Note: this page contains paid content.

Open forum activity

Instant hedging

MAKITA ADDS TWO XGT HEDGE TRIMMERS TO ITS GROWING RANGE

Weibang 53 SSD or Weibang 53 ASD BBC or Honda HRX 537?

Moss and algae on hard surfaces

Note: this page contains paid content.

More on LJN

Featured business articles

About LJN