Big wow! coming back from the PRESS EVENT 2011.
I worked so hard for that, and really enjoyed it!
It is very important to know how to exhibit! you read about a show a visitor number from last years and we all get excited, but the results are really up to what you do there, before and after!
I decided to launch this year 10 new products! with a promotion for every month.
I asked the writer helen gazeley , to help me with editing info on each product and add few I added a images from customers and amazing sketches for new products that David Beasley helped me with ( thank you)
and customers review and videos. All of that was in a cd that wad duplicated and had graphics on.
(about £120.00 for 200 cds inc cd shell pack)
before the show I tried to contact editors and journalist and invite them to visit me at the show, I searched google for 2 days. As many celebrities are working for the press media, really hard to find contact details of them. I tried to send email offering my cd with all information on.
I also printed 2 hard copies to show the info at the show- it was a very good idea of Helen, that actually opened many people intrest once they read the customers review and saw images of what can do with the new products.
Getting there
Cutting samples, preparing all , loading the car and getting ready, as the week was busy with orders too, I was exhausted and went to bed at 11:00 pm the night before. I left at 3:00 down to London in my loaded car full of excitement could not feel tired at all.
I had a friend to help me, there, Luckily. You see there many famous faces, for years watching them from israel, reading British gardening magazines.
I was speaking with many people, journalist, editors of all sizes of magazins, gardening writers for biggest daily news papers were there. People for TV, and Radio and so on. The cd was a briliant ice breaker, as I just gave it first and than , of course we could chat on the products.
The bad thing was that I did not have huge poster with brilliant attractive image on, as some other had and I could see how many visitors were attracted for that.
The response seemed very good, and I hope to see good results... Had a long drive back home to shropshire on that day and I slept well!as you can imagine.
Comments
Well done,i hope you get some press from the event,
what are your new products for 2011
Glad it went so well for you, Ofer, and really good to meet you finally. Speaking with my feature writer's hat on, I find the Press Event really useful for finding out what's new and up and coming.. For anyone who's interested, I'll be writing a blog post about it at Weeding the Web.
By the way, have you spotted that the Saddle Planter is in the Guardian magazine today?
That is good news helen,
Thank you,
new products :