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A perfect match

At the recent Greensleeves conference I had the great honour to meet and talk with many of the franchisees. Their passion for lawn care and for attaining more knowledge was inspiring. And it confirmed what I already knew – that this is the only lawn care franchise company to be involved with. I am delighted to be able to work with the company – but how did I get here?

When I first moved from golf courses to lawn care, people would ask me, “aren’t you a bit over-qualified?” I’d love to think they referred to my expertise but it’s just as likely they were reflecting lawn care’s lowly status as a dull topic, not deserving of much attention. Because that is how it was a few decades ago.

In fact, although things are moving in the right direction, they are still picking up speed. We currently have no governing body to support both the industry and its consumers (but watch this space!); lawn care is still treated like the ‘short straw’ by TV presenters, the topic no one wants to take on because they don’t have a particular expertise (or passion).

And that has been the core of the problem – expertise, or lack of it. Even the best-selling book for many years, Dr Hessayon’s Lawn Expert book, is now so out of date it could almost relate to a different planet. At the same time, gardeners were encouraged to have unrealistic expectations – the pursuit of the ‘perfect lawn’, short cropped and with lovely dark green stripes. Even the best sports turf arenas in the world struggle to achieve and maintain this so it’s little wonder that gardeners pretty soon gave up.

So, all this led me to the conclusion that lawn care has been misunderstood and misrepresented for too long. What was needed is to put the correct information into a simple format, easy to understand and easy to use.

But there still has to be a foundation to this, an underlying principle that governs the entire approach to modern lawn care. Ironically, with the massive growth in lawn care products and services, this has become more not less important. There are products that claim to do anything and everything – and they’re very persuasive; I know – I’ve been completely sucked in by some of the promises!

My own book, Modern Lawn Care, aims to define a modern philosophy, but when I wrote it I did wonder if I would be single-handedly dragging lawn care into the 21st century. Rather than face years of uphill struggle what I really wanted was to find a company that, like me, understood the power of nature and how to work with it; that shared my respect and passion for this plant group that covers 20% of our planet’s surface; and above all that had the same vision for helping gardeners of today and tomorrow to achieve what they really want from their lawns, not what the fashions and ignorance’s of yesterday say they should have.

And of course, that company is Greensleeves, a company I am happy and proud to endorse and support. It may not be the largest franchise company – yet – but I would quite simply say it is the best. And it is going to get even better! Together we will continue to spread the word about natural lawn care in our modern climate and raise the standards of professional lawn care higher than they have ever been.

Anyone who is familiar with my writing and blogs will know how often I repeat the mantra – there is no such thing as ‘the perfect lawn’ – but, thanks to Greensleeves, I can now say that there may well be such a thing as the perfect lawn care collaboration!

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Open forum activity

Dave Colton replied to carl lawson's discussion power washing grassbox
"I do the same as Jim, fork in ground and and hang it from that."
58 minutes ago
Ben Carter replied to Rob's discussion Trouble with lawnmower, or just bad time to cut grass?
"This proves that your better off supporting your local dealers, I'm not sure how much you save anyway buying on line."
1 hour ago
Jim Gibbon replied to carl lawson's discussion power washing grassbox
"Stick a fork in the ground, hang the grassbox over it and wash from the outside in. Cheers Jim"
1 hour ago
carl lawson’s discussion was featured
Hi guys,just preparing for the new cutting season,any tips on power washing grass boxes.Usually results in getting soaked trying to hold the grass box open to power wash the inside of the grass box.? 
1 hour ago
Ben Carter replied to Ian Bridgford's discussion Jetwashing
"Not very postive reviews! but to be fair how can you build a petrol washer and engine ship it to the uk and transport it to store for £180?"
1 hour ago
Ben Carter replied to Ian Bridgford's discussion Jetwashing
"I just bought an electric BOSCH one, I paid £180 for a mid range one.  I mainly want it for cleaning kit, i was tempted by a cheap petrol one but thought it seemed too cheap.  When i went to the store intended on buying a Stihl one but the salesman…"
1 hour ago
Ian Bridgford replied to Ian Bridgford's discussion Jetwashing
"I will be mainly using it for patios and pathways"
1 hour ago
Richard Matthews’s discussion was featured
H Long time since been on here! Husky vs Sthil whats better? Im getting fed up with the constant non running of my Echo hedge cutter and wondered what they are like I dont do a massive amount but i do give them some stick
1 hour ago
Edward Fox replied to Edward Fox's discussion How to expand my business sustainably.
"Sam, I just posted some info i got the other day.
I wanted to say be careful subbing out work. Know who is doing it and the quality of what they do. There are loads of rubbish so called contractors out there that could do a lot of damage to your rep…"
7 hours ago
Edward Fox replied to Edward Fox's discussion How to expand my business sustainably.
"Thanks for your replies.
I spoke with a business advice guy and he pointed a few things out to me that i thought i'd share in no particular order.
Look after your USP.
I am my business' USP so you have to be careful about how you expand. Important t…"
7 hours ago
Andrew Betteridge replied to Ian Bridgford's discussion Jetwashing
"There is an interesting selection of reviews for the Lidl petrol pressure washer at hotdeals!
What do you actually want to do with a pressure washer?
9 hours ago
John Fulton replied to John Fulton's discussion Best approach / machine to level a Berberis Darwinii hedge
"I was considering using a laser but decided this would be a bit over the top and questioned my sanity :-)  .  I think your point about vibration is a good one as it creates blade drag on this particular shrub yet the blade seems sharp . 
I was told…"
11 hours ago
Sam Cambridge replied to Craig Flatters's discussion How far a day do you walk behind a mower?
"I clocked up 30 miles once on my phone pedometer, but I was on a ride on! I think I normally do around 9 miles grass cutting."
12 hours ago
Graeme Brown replied to Craig Flatters's discussion How far a day do you walk behind a mower?
"As Dave said I do about 12 miles a day according to my phone's pedometer. And my wife says I am a lazy bugger when I don't want to go to the gym in the evening:)"
19 hours ago
Dave Colton replied to Ian Bridgford's discussion Jetwashing
"They have them in lidl  at £179.99 for a petrol one with 3yr warranty."
22 hours ago
Dave Colton replied to Craig Flatters's discussion How far a day do you walk behind a mower?
"In the main growing season I do between 12 and 14miles min daily, clocked it regually last year competing with my brother on some longer days it was over 20 plus miles."
22 hours ago


I'm looking at purchasing a jetwasher, but dont really want to spend top money as I dont do a huge amount of it, and some of my clients have their own jetwashers. Can any-one recommend something that does a good job for below £200? Thanks Ian B

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2 Replies · Reply by Ben Carter 1 hour ago